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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.

Books in English / Бизнес и экономика / Моя деловая жизнь

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Public Relations Cases

7115.00 руб.*

Jerry A. Hendrix, Darrell C. Hayes

Public Relations Cases

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
Leading Change

1218.00 руб.*

James O'Toole

Leading Change

Held up as exemplary in a decade that's desperately seeking a new order for business, in case history after case history of corporations and their executives, are usually names like Ben Cohen of Ben & Jerry's, Anita Roddick of the Body Shop, and even Jack Welch of GE. But those models just won't work anymore, says professor, consultant, and award-winning author O'Toole. Instead, he uses examples from art, history, philosophy, and, yes, occasionally business to probe the answers to three questions: Why do organizations resist change? How can leaders effect change? What should the leadership philosophy be to most effectively (and morally) induce organizational change? He concludes that a values-based leadership is the only way to pull (not push) change; that change challenges the psychological comfort of the powerful--hence, the basis for resistance; and that imposing new values and new visions will work only if leaders create followers. A thoughtful essay, not a how-to manual, that...
Engaging Organizational Communication Theory and Research : Multiple Perspectives

4816.00 руб.*

Engaging Organizational Communication Theory and Research : Multiple Perspectives

Book Description ?This book offers a refreshing and engaging overview of the ways some research traditions in organizational communication have unfolded over time and continue to be connected to everyday, real events.? ?Patrice Buzzanell, Purdue University Engaging Organizational Communication Theory and Research: Multiple Perspectives is a book unlike any in the field. Each chapter is written by a prominent scholar who presents a theoretical perspective and discusses how he or she "engages" with it, personally examining what it means to study organizations. Rejecting the traditional model of a "reader," this volume demonstrates the intimate connections among theory, research, and personal experience. Significant theoretical perspectives such as post-positivism, social construction, rhetoric, critical theory, feminism, postmodernism, structuration theory, and globalization are discussed in terms of their...
Better Together: Restoring the American Community

1331.00 руб.*

Robert D. Putnam, Lewis Feldstein, Donald J. Cohen

Better Together: Restoring the American Community

In his acclaimed Bowling Alone, Robert Putnam describes the United States as a nation in which we have become increasingly disconnected from one another and in which our social structures have disintegrated. But in the final chapter of that book he detects hopeful signs of civic renewal. In Better Together Putnam and coauthor Lewis Feldstein tell the inspiring stories of people who are reweaving the social fabric by bringing their own communities together or building bridges to others. Better Together examines how people across the country are inventing new forms of social activism and community renewal. An arts program in Portsmouth, New Hampshire, brings together shipyard workers and their gentrified neighbors; a deteriorating, crime-ridden neighborhood in Boston is transformed by a determined group of civic organizers; an online "virtual" community in San Francisco allows its members to connect with each other as well as the larger group; in Wisconsin...
The Ethics Of Management

1737.00 руб.*

La Rue Tone Hosmer, La Rue Hosmer

The Ethics Of Management

Hosmer’s fourth edition of The Ethics of Management provides business students (future managers) with a very specific analytical process for understanding and resolving moral problems in management. A manager needs insight and understanding in a global economy to convince everyone involved, given his or her varied religious, cultural, economic and social backgrounds, to accept a proposed moral solution. Acceptance of managerial moral solutions, over time, brings trust, commitment and effort, and those three, also over time, are essential for organizational success.
The Five Dysfunctions of a Team, Facilitator's Guide

12658.00 руб.*

Patrick M. Lencioni

The Five Dysfunctions of a Team, Facilitator's Guide

Based on Patrick Lencioni ’s extraordinarily successful leadership fable The Five Dysfunctions of a Team, this Facilitator’s Guide provides everything needed to create a high-impact half- or full-day workshop for intact teams.A Beginning with an introduction to the model and instructions for administering and debriefing a 38-item team assessment, the dynamicA material guides trainers, facilitators, and team leaders through The Five Dysfunctions of a Team: 1. Absence of Trust 2. Fear of Conflict 3. Lack of Commitment 4. Avoidance of Accountability 5. Inattention to Results
Que dice antes de decir ?Hola!: Como causar una magnifica impresion eu cualquier situacion

1411.00 руб.*

Mary Mitcell, John Corr, Mary Mitchell

Que dice antes de decir ?Hola!: Como causar una magnifica impresion eu cualquier situacion

Tips for making the right impression in various business situations are included in this guide. Strategies for effective face-to-face, phone, fax, or e-mail communication-whether at a sales call, job interview, or social gathering-are covered in detail to ensure confident interaction in the business world. En esta guia se incluyen pistas para causar la correcta impresion en varias situaciones de negocios. Estrategias para una efectiva comunicacion cara a cara, telefonica, por fax,o correo electronico- ya sea un llamado de ventas, una entrevista de trabajo, o una reunion social-son cubiertas en detalle para asegurar una confiable interaccion en el mundo de los negocios.
Ultimate Power: Enemy Within the Ranks

765.00 руб.*

Linda A. Fischer

Ultimate Power: Enemy Within the Ranks

Details one woman officer's experience with sexual assault and harassment in the military. It's a tale of psychological coercion, betrayal, and institutional abuse of power that exposes the dark side of the male dominated power structure.
Action Research in Workplace Innovation and Regional Development (Dialogues on Work and Innovation 15)

9371.00 руб.*

Action Research in Workplace Innovation and Regional Development (Dialogues on Work and Innovation 15)

Diversity And Public Administration: Theory, Issues, And Perspectives

3222.00 руб.*

Diversity And Public Administration: Theory, Issues, And Perspectives

Books in English / Бизнес и экономика / Моя деловая жизнь



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