Ranez.Ru |  
НГПУ
Факультет Иностранных Языков

Books in English

Books in French

Books in German

Books in Italian

Books in Spanish

Изучение языков мира

 

Книги. Художественная литература. Учебники и пособия.

OZON.ru - Онлайн мегамаркет № 1

В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Маркетинг и продажи

Другие категории данного раздела



Случайная выборка книг из разделов

The Anonymous Elect: Market Research Through Online Access Panels

5904.00 руб.*

Andrei Postoaca

The Anonymous Elect: Market Research Through Online Access Panels

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialist in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awarenes of today’s respondents to research studies? A memorable experiment in writing, Andrei Postoaca’s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voics involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.
Mission–Based Marketing

2312.00 руб.*

Peter C. Brinckerhoff

Mission–Based Marketing

A direct, practical guide that shows how you can lead your not–for–profit to success in a more competitive world. This book provides the knowledge and skills to build a market–driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. Other titles in the Mission–Based Management® Series Mission–Based Management: Leading Your Not–for–Profit into the 21st Century Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission–Based Management: Leading Your Not–for–Profit into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager’s and board member’s guide to not–for–profits–quite laudable in that it’s eminently...
Market Intelligence: How and Why Organisations Use Market Research (Market Research in Practice Series)

4192.00 руб.*

Martin Callingham

Market Intelligence: How and Why Organisations Use Market Research (Market Research in Practice Series)

The Internet Marketing Plan

3389.00 руб.*

Kim M. Bayne

The Internet Marketing Plan

The Internet Marketing Plan
Marketing Research (6th Edition)

16580.00 руб.*

Alvin C. Burns, Ronald F. Bush

Marketing Research (6th Edition)

A “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Introducing Marketing Research; Explaining the Marketing Research Process; Describing Characteristics of the Marketing Research Industry; Defining the Problem and Determining Research Objectives; Understanding Research Design; Using Secondary Data and Online Information Databases; Comprehending Standardized Information Sources; Utilizing Exploratory and Qualitative Research Techniques; Evaluating Survey Data Collection Methods; Understanding Measurement in Marketing Research; Developing Questions and Designing the Questionnaire; Determining How to Select the Sample; Determining the Size of a Sample; Dealing with Field work and Data Quality Issues; Using Basic Descriptive Analysis; Performing Population Estimates and Hypothesis Tests; Implementing Basic Differences Tests; Making Use of Associations Tests; Understanding Regression Analysis Basics; Preparing the...
French for Marketing

2124.00 руб.*

Batchelor

French for Marketing

Written entirely in French, this book provides a structured two-year course in French and marketing.
Inside Information : Making Sense of Marketing Data

1324.00 руб.*

D. V. L. Smith, J. H. Fletcher

Inside Information : Making Sense of Marketing Data

The twenty-first century has brought with it an inundation of information with which business has to grapple. For those who have to make sense of information on a day-to-day basis, a new set of information skills and competencies, a new set of habits arerequired to handle the new world of multi-source data. In this book help is at hand. It is full of practical guidance on how to effectively process and action modern marketing and business information to maximum competitive advantage. The authors provide a step-by-step practical approach to the holistic analysis of information and data, complete with tools and checklists. For 'knowledge workers' who have to make sense of new sources of business information for effective marketing decision-making,this book provides: the 'craft skills' to scan, gut and action information the tools to effectively apply qualitative and quantitative marketing information to the decision-making process If you use market research...
Ratings Analysis: The Theory And Practice Of Audience Research (Lea's Communication Series) (Lea's Communication Series)

7054.00 руб.*

James G. Webster

Ratings Analysis: The Theory And Practice Of Audience Research (Lea's Communication Series) (Lea's Communication Series)

Book DescriptionRatings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition, this essential volume: ? illustrates applications of audience research in advertising, programming, financial analysis, and social policy; ? describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available;and ? discusses the analysis of audience data by offering a framework within which to understand mass media audience and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an...
Why Customers Don't Do What You Want Them to Do : 24 Solutions to Common Selling Problems

669.00 руб.*

Ferdinand F. Fournies

Why Customers Don't Do What You Want Them to Do : 24 Solutions to Common Selling Problems

Book Description THE MCGRAW-HILL PROFESSIONAL EDUCATION SERIES These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. A results-focused guidebook for recognizing and resolving 24 often-fatal customer objections, and then moving to the close.
D-I-Y Direct Marketing

1324.00 руб.*

Judith Donovan

D-I-Y Direct Marketing



Books in English / Бизнес и экономика / Маркетинг и продажи

 

 

* Указанная цена за книгу может отличаться от той, по которой продается она в онлайн-магазине Ozon.ru, партнером которого является Ranez.Ru. Администрация сайта Ranez.Ru ни коим образом не гарантирует ни цену, ни наличие этой книги на складе у продавца, равно как и возможность ее купить. На сайте Ranez.Ru представлена только информация о книге, оформление покупки, оплата и вопросы с доставкой решаются на сайте онлайн-магазина Ozon.ru.
 

Новые материалы

2013, Май 23
2013, Февраль 24
2012, Ноябрь 04
2012, Октябрь 11
2011, Декабрь 27
2011, Декабрь 02
2011, Ноябрь 01
2011, Октябрь 23
2011, Август 09
Все поступления

Популярное в этом месяце

Популярные статьи

Ответы на Форуме

Последние обсуждения

Понравился сайт?!

Размести ссылку на эту страницу у себя в блоге:)

 
Данный интернет-сайт носит исключительно информационный характер, и ни при каких условиях информационные материалы и цены, размещенные на сайте, не являются публичной офертой, определяемой положениями Статьи 437 ГК РФ.