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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Маркетинг и продажи

Другие категории данного раздела



Случайная выборка книг из разделов

Mayonesa: LA Esencia Del Marketing

1586.00 руб.*

Alberto Levy

Mayonesa: LA Esencia Del Marketing

Marketing on a Shoestring

2813.00 руб.*

Jeffrey P. Davidson

Marketing on a Shoestring

Marketing on a Shoestring
The Business Marketing Course: Managing in Complex Networks

2604.00 руб.*

David Ford, Pierre Berthon, Stephen J. Brown, Lars-Erik Gadde, HA?kan HA?kansson, Peter Naude, Thomas Ritter, Ivan Snehota

The Business Marketing Course: Managing in Complex Networks

The Business Marketing Course gives an excellent insight into understanding and managing business markets. The book provides the ideal foundation for a one semester or ten lecture course in business or industrial marketing. the author team, led bydavid ford, offers students an easily accessible introduction to business marketing. The Business Marketing Course is based on the conceptual structure developed by the IMP (Industrial Marketing and Purchasing) group. Supplementary materials for lecturers adopting The Business Marketing Course can be found on the accompanying web site.
Ageless Marketing : Strategies for Reaching the Hearts and Minds of the New Customer Majority

2430.00 руб.*

David B. Wolfe, Robert Snyder

Ageless Marketing : Strategies for Reaching the Hearts and Minds of the New Customer Majority

Today's richest market is the New Customer Majority: middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal. In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the corevalues, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, "ageless marketing" becomes critical to financial performance. Companies that master its subtleties have realized amazing profits. New Balance, for example, saw an annual rate of 25 percent or more with its ageless marketing themes, even when the athletic shoe industry had shown no growth since 1997. Ageless Marketing introduces a new research...
Marketing Management: Knowledge & Skills

2218.00 руб.*

J. Paul Peter, Jr, James H Donnelly

Marketing Management: Knowledge & Skills

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples.
Secrets of Top-Performing Salespeople

1242.00 руб.*

Edward R Delgaizo, Seleste Lunsford, Mark Marone

Secrets of Top-Performing Salespeople

How today's top sales pros consistently connect with--and close--their best, most lucrative customers Sales pros often focus too much on operational details and forget that the secret to selling is developing strong customer relationships. Secrets of Top-Performing Salespeople reiterates that the customer is key and provides customer-based lessons and techniques based on up-todate studies and examples from hundreds of exceptional salespeople. This dynamic book reveals howaverage salespeople become exceptional by being responsive to and focused on the customer, both behaviorally and organizationally. Profitable solutions are offered on: Team selling Competitive selling Account management Use of new technologies
eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials)

4910.00 руб.*

Dave Chaffey, Paul Smith

eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials)

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing experts, the book shows you how to:* Draw up an outline e-marketing plan* Evaluate and apply e-marketing principles and models* Integrate online and offline communications* Implement customer-driven e-marketing* Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forwardEstablished marketing concepts such as customer relationship management, the marketing mix and...
Best Practices in International Marketing

2298.00 руб.*

Ilkka A. Ronkainen, Michael R. Czinkota

Best Practices in International Marketing

Perspectives on Persuasion, Social Influence, and Compliance Gaining

4962.00 руб.*

John S. Seiter

Perspectives on Persuasion, Social Influence, and Compliance Gaining

Contrails : Reminisces of a Boeing Salesman

1236.00 руб.*

Eugene E. Bauer

Contrails : Reminisces of a Boeing Salesman



Books in English / Бизнес и экономика / Маркетинг и продажи

 

 

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