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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.

Books in English / Бизнес и экономика / Маркетинг и продажи

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Marketing Intelligent Design

2578.00 руб.*


Marketing Intelligent Design

This book presents an argument that intelligent design is a well-designed marketing plan aimed at imposing a theistic naturalism in schools and scientific discourse.
High and Mighty: The Dangerous Rise of the Suv

1227.00 руб.*

Keith Bradsher

High and Mighty: The Dangerous Rise of the Suv

Keith Bradsher has been at the forefront of critical SUV coverage since his posting as Detroit bureau chief for the New York Times from January 1996, through August 2001. While in Detroit, Bradsher won the George Polk Award and was a finalist for the Pulitzer Prize for being the first reporter to cover the many problems created by SUVs. Winner of the New York Public Library Helen Bernstein Book Award for Excellence in Journalism Winner of The Washington Monthly 's 2002 Annual Political Book Award A New York Times Notable Book of the Year A BookSense 76 Pick Since High and Mighty was published in the Fall of 2002, regulators and consumers have become increasingly suspicious of sport utility vehicles and their poor safety records, heavy air pollution, and misleading marketing. Yet SUV sales continue to rise, leading average fuel consumption of new vehicles to a twenty- two year low and pushing traffic deaths to the highest level since 1990. As aging...
Marketing Your Book: An Author's Guide: How to Target Agents, Publishers and Readers (Writing Handbooks)

1097.00 руб.*

Alison Baverstock

Marketing Your Book: An Author's Guide: How to Target Agents, Publishers and Readers (Writing Handbooks)

How to Avoid Patent, Marketing & Invention Company Scams: Wow! Wha a Great Idea...Now What?

799.00 руб.*

Martin C. Smith

How to Avoid Patent, Marketing & Invention Company Scams: Wow! Wha a Great Idea...Now What?

Marketing Research: An Applied Orientation (6th Edition)

16914.00 руб.*

Naresh K Malhotra, SPSS SPSS

Marketing Research: An Applied Orientation (6th Edition)

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. Introduction to Marketing Research; Defining the Marketing Research Problem and Developing an Approach; Research Design; Exploratory Research Design: Secondary Data; Exploratory Research Design: Qualitative Research; Descriptive Research design: Survey and Observation; Causal Research Design: Experimentation; Measurement and Scaling: Fundamentals and Comparative Scaling; Measurement and Scaling: Noncomparative Scaling Techniques; Questionnaire and Form Design; Sampling: Design and Procedures; Sampling: Final and Initial Sample Size Determination; Field Work; Data Preparation; Frequency Distribution, Cross-tabulation, and Hypothesis Testing; Analysis of Variance and Covariance; Correlation and Regression; Discriminant and Logit Analysis; Factor Analysis; Cluster Analysis; Multidimensional...
Excuse Me, That's My Foot in the Door!: Selling the Natural Way

2842.00 руб.*

Bart Castricone

Excuse Me, That's My Foot in the Door!: Selling the Natural Way

Why does Compaq manufacture personal computers when IBM, Dell, Apple, Gateway, and Hewlett-Packard manufacture and distribute perfectly good PC's? Because Compaq appeals to a specific user with specific preferences and expectations. The same could be said about IBM or any of the others for that matter. If you are a sales professional, what makes your company's sales force different from those of your competitors? If your people are reading from the same training manuals as your competitors' people, why should customers choose your product line over their product, all other things being equal? While it may seem there is "...nothing new under the sun." there could be something unique and better at least from YOUR perspective! You may be amanufacturer's representative looking for added input for you and your library or a sales manager needing to provide your veteran and rookie sales force with a fresh approach. "Excuse me..." is as special as you want your sales and...
From Mind to Market : Reinventing the Retail Supply Chain

1834.00 руб.*

Roger D. Blackwell

From Mind to Market : Reinventing the Retail Supply Chain

"Anyone in business today who hopes to be in business tomorrow needs to understand the rules of the new marketplace," says Roger Blackwell, one of the most sought-after authorities on consumer behavior and marketing. The traditional approach to retailing, beginning at the point of manufacture and ending with the sale to the consumer, is out of date and unrealistic. "In an ultracompetitive marketplace, manufacturers can no longer dictate what consumers will buy. The savvy consumer is more educated than ever as to what he or she wants and where to get it at the best price. Using this information to develop the products consumers are looking for is demand-chain management." Featuring visionary companies like Wal-Mart, AT&T and Kinko's, whose leadership as demand-chain managers is helping them to create the marketplace of the 21st-century, Blackwell illustrates the cutting-edge concept of demand-chain management and its role in revolutionizing retailing in the new millennium.
Casino Marketing

2310.00 руб.*

John T. Bowen

Casino Marketing

CIM Coursebook 01/02 Effective Management for Marketing

2682.00 руб.*

Mike Worsam

CIM Coursebook 01/02 Effective Management for Marketing

CIM Coursebook 01/02 Effective Management for Marketing
Essentials of Global Marketing

4261.00 руб.*

Svend Hollensen

Essentials of Global Marketing

Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programme The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts. The book has the following key characteristics: - Excellent supplements (video cases, video clips, PowerPoints etc.) - Integrates the latest marketing trends - Overview model of the total global marketing planning process in the beginning of the book

Books in English / Бизнес и экономика / Маркетинг и продажи



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