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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.

Books in English / Бизнес и экономика / Маркетинг и продажи

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Book Promotion for the Shameless: 101 Marketing Tips That Really Work (Spilled Candy Books for Writers)

1001.00 руб.*

Lorna Tedder

Book Promotion for the Shameless: 101 Marketing Tips That Really Work (Spilled Candy Books for Writers)

101 Book promotion and marketing techniques for penny-pinching authors. Includes a special bonus section on Internet marketing.
How To Create Display That Sell

1591.00 руб.*

Maria Hall

How To Create Display That Sell

The book was designed to instruct retail shop owners, managers and sales staff of small to medium size retail operations on how to maximize store space, create effective window and instore displays, introduce the principles of visual merchandising and display techniques to give a helping hand to the "do it yourself-ers" and beginers to create a visually more attractive store and increase sales.
Analyse Market Data

1759.00 руб.*

Nick Tchan

Analyse Market Data

The Pocket Consultant for Small Business (Living Wisdom Series)

586.00 руб.*

Chandler H. Everett

The Pocket Consultant for Small Business (Living Wisdom Series)

Today the business environment is changing back to one where small business will be the place where one will be able to achieve the best opportunities for work satisfaction and financial gain... Many of the basic truths and concepts that are necessary tosuccessful management are answered in this compact, easy reference of proven underlying principles.
Marketing Automation

1992.00 руб.*

Jeff LeSueur

Marketing Automation

In today?s market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers—the lifeblood of every business—than ever before. Expertl
The 250 Sales Questions To Close The Deal

903.00 руб.*

Stephen Schiffman

The 250 Sales Questions To Close The Deal

The key to more sales is closing more deals-and sales guru Stephan Schiffman knows all the tricks and techniques you need to do just that. Organized in a simple question-and-answer format that allows you to implement new strategies virtually overnight, this new Schiffman classic is a gold mine of practical information for all salespeople-newcomers and veterans alike. The 250 Sales Questions to Close the Deal offers cutting-edge sales questions in six core areas to help you: Initiate contact with prospective clients Build rapport with your customers Help secure the "Next Step" with every prospect Craft customized presentations Cope with setbacks or obstacles Negotiate and finalize the best deals No matter what you're selling-or to whom you're selling it-you'll sell more with Stephan Schiffman by your side!
Consumer Reports Travel Well for Less 2003 (Consumer Reports Travel Well for Less)

859.00 руб.*

Consumer Reports Travel Well for Less 2003 (Consumer Reports Travel Well for Less)

Book Description The Facts You Need Before You Choose This new edition of Travel Well for Less gives you expert advice on: * Using the web to find travel bargains * Travel security updates * Choosing the perfect tour or cruise * Getting the most out of your frequent-flier miles * Finding great accommodations for less
Principles of Marketing: A Global Perspective

10495.00 руб.*

Philip Kotler, Gary Armstrong, Ang Swee Hoon, Leong Siew Meng, Tan Chin Tiong, Oliver Yau

Principles of Marketing: A Global Perspective

Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts whether international or from within Asia that are presented in the cases, examples and vignettes. To help students to better relate what they are learning to their daily lives, examples comprising recognizable brand names and companies are used. Together with the use of strong visuals, students will find the text an exciting read motivating and creating in them an interest in marketing. At the same time, non-native speaking Asian students will appreciate the concise language and visual learning aids included to help them grasp marketing concepts easily. To encourage students to stay abreast of latest developments in marketing, Principles of Marketing: A Global Perspective provides a good coverage of contemporary marketing issues like...
Catalog Design: The Art of Creating Desire

2160.00 руб.*

Dianna Edwards, Robert Valentine

Catalog Design: The Art of Creating Desire

This gorgeous volume examines the lucrative, competitive, and challenging world of catalog design. Profiling some of today?s most beautiful (and controversial) catalogs including Neiman Marcus, Habitat, Martha by Mail, Banana Republic, Abercrombie & Fitch, and more Catalog Design examines how the best catalogs forge emotional connections that make us not just comfortable but eager to buy. Filled with full-color photos and intriguing historical and descriptive text, it demonstrates the how, why, and what-if of great catalog design. Dianna Edwards specializes in creative writing for and about graphic design and advertising. She is a contributor to Step Inside Graphics and Oz Magazine. Edwards teaches creative writing and ethics at the Portfolio Center, in Atlanta, Georgia. Robert Valentine has provided strategic brand positioning for clients ranging from the Metropolitan Museum of Modern Art, in New York City, to the White House to Target. His work is part of the...
Maximising Profits: The Customer Centric Approach

1740.00 руб.*

Raymond Teo, Sharon Fong

Maximising Profits: The Customer Centric Approach

Most companies recognise that customers are vital to their business. They take great pains in planning marketing campaigns and promotions. However, there is much more to attracting customers. Maximising Profits is an all-encompassing guide in the area of customer relationship management. From altering customers? attitudes to creating relationships on the Internet to enhancing loyalty, it gives detailed and structured guidelines in an uncertain field. The ideas presented are illustrated with numerous examples of both Asian and Western companies. At a time when globalisation and the Internet provide many other options for the consumer, this book proves an invaluable manual for those who wish to continually attract and retain their customers.

Books in English / Бизнес и экономика / Маркетинг и продажи



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