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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.

Books in English / Бизнес и экономика / Маркетинг и продажи

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Случайная выборка книг из разделов

Focus Group Research Handbook

2953.00 руб.*

Holly Edmunds, Holly Edmunds

Focus Group Research Handbook

Well-conducted focus group research can determine the course of your company's future. The Focus Group Research Handbook , a comprehensive, accessible reference tool, provides all the information you'll need in order to implement a focus group research study for your business, department, or small company. The results of a qualitative research study like a focus group can provide your business with powerful insight on the behavior patterns of your targeted "customer." Following author Holly Edmunds's plan, you'll learn how you can turn focus group study results into real profits by redirecting your advertising or marketing strategies to better meet the needs of your customers. The Focus Group Research Handbook offers guidelines for designing and conducting focus group studies, including sampling and recruiting, discussion guide development, suggested moderating techniques, and reporting methods. Packed with invaluable advice, The Focus Group Research...
Marketing Modernism in Fin De Siecle Europe (Paper)

3406.00 руб.*

Robert Jensen

Marketing Modernism in Fin De Siecle Europe (Paper)

Marketing Modernism in Fin De Siecle Europe (Paper)
Contemporary Issues in Marketing and Consumer Behaviour

3626.00 руб.*

Elizabeth Parsons

Contemporary Issues in Marketing and Consumer Behaviour

Contemporary Issues in Marketing and Consumer Behaviour
La Gestion del Marketing de Servicios

3644.00 руб.*

Hector Bajac, Pablo Fernandez

La Gestion del Marketing de Servicios

Return on Ideas: A Practical Guide to Making Innovation Pay

2818.00 руб.*

David S. Nichols

Return on Ideas: A Practical Guide to Making Innovation Pay

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry’s – as well as unconventional sources such as theatre and comedy.
The Facebook Guide to Small Business Marketing

875.00 руб.*


The Facebook Guide to Small Business Marketing

Social Media Marketing All–in–One For Dummies®

2203.00 руб.*

Jan Zimmerman

Social Media Marketing All–in–One For Dummies®

Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today?s hottest marketing tools. This all–in–one guide by an expert on social media strategy helps you take full advantage of them in creat
Defining Markets Defining Moments

5387.00 руб.*

Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich

Defining Markets Defining Moments

If you could buy a book that would predict the buying behavior of millions of people, you'd buy it, right? Defining Markets, Defining Moments explains the author's concept of cohort marketing," an extremely focused approach of generationalmarketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation's particular attitudes, desires, preferences and buying behaviors -- even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace -- and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author's experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation's behavior or profile."
Take Your Business Global

1529.00 руб.*

Gebhart Kautz

Take Your Business Global

Book Description Take Your Business Global stresses the practical over the theoretical, and addresses the nuts and bolts of marketing products in another country. Through real-life examples and an easy-to-follow procedure, author Gerhard Kautz covers choosing the most cost-effective international markets and pitching a product. The book explains how to identify suitable marketing agents, contract agents to sell a product, promote and price the product, and make the sale. Take Your Business Global also address sticky subjects such as payoffs and offers market related information on 120 countries.
Marketing High Technology: An Insider's View

5785.00 руб.*

William H. Davidow

Marketing High Technology: An Insider's View

Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of...

Books in English / Бизнес и экономика / Маркетинг и продажи



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