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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Маркетинг и продажи

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Случайная выборка книг из разделов

Contemporary Direct Marketing

9531.00 руб.*

Lisa S. Spiller, Martin Baier

Contemporary Direct Marketing

Unique in its incredible thoroughness, this is the most comprehensive direct/interactive marketing book on the market. Current and relevant concepts?customer relationships, database marketing, information privacy, telemarketing, research and testing, global and ethical issues, and more?will prepare individuals to be competitive in the job market and workforce. Other ?hot topics? include legal issues, non-profit organizations, business-to-business applications, customer service and fulfillment, and creative and quantitative issues. For any business professionals working for a for-profit or nonprofit business or governmental agency; professionals of businesses of any size; and entrepreneurs.
Dyane Version 2 - Diseno y Analisis de Encuestas

6401.00 руб.*

Miguel Santesmases Mestre

Dyane Version 2 - Diseno y Analisis de Encuestas

The Eleventh Commandment: An Introduction to Religio-Marketing

6879.00 руб.*

Mallika Nawal

The Eleventh Commandment: An Introduction to Religio-Marketing

There are several factors that influence a consumer's behavior. While religion and religiosity levels are not the sole determinants, they play a significant role in the overall consumption process and hence deserves attention. Religion, to the common man, is a path that leads him to God and lays down certain guidelines on the norms of acceptable behavior. This book, therefore, provides an insight into the world of religio-marketing and explores the dual approaches: (1) when religion of consumers shape marketing decisions and (2) when marketing concepts are used to market 'religion' as a product. This book not only provides insights for marketers on religio-marketing; but should appeal to a wider audience since religion touches everybody's lives.
Customer Success

1565.00 руб.*

Barry S. Farah, Barry S. Farah

Customer Success

Effective Consumer Complaining

5300.00 руб.*

Ola Kaufman

Effective Consumer Complaining

Make a complaint and WIN! The most up-to-date, practical advice for consumers who have what it takes to do battle against those trying to cheat, steal or scam them. Fight back. End up with enormous satisfaction.
Marketing Scales IV: Organizational Behavior (Marketing Scales Series)

6645.00 руб.*

II, Gordon C. Bruner, Karen E. James, Paul J. Hensel

Marketing Scales IV: Organizational Behavior (Marketing Scales Series)

This updated version provides all new uses of previously developed scales in consumer behavior that appeared between 1998 and 2001. The authors presents scales along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher.
Essentials of Marketing Research

5131.00 руб.*

V. Kumar

Essentials of Marketing Research

Contains detailed discussions of the process, with numerous examples from the industry. ? Coverage on international marketing research expands the readers? ability to deal with issues that are not encountered in the domestic country research. ?
RESEARCH IN MARKETING SUPPLEMENT 6Research in Marketing Supplement (RMS )

5897.00 руб.*

FULLERTON

RESEARCH IN MARKETING SUPPLEMENT 6Research in Marketing Supplement (RMS )

RESEARCH IN MARKETING SUPPLEMENT 6Research in Marketing Supplement (RMS )
The Complete Idiot's Guide to Target Marketing

2440.00 руб.*

Susan Friedmann

The Complete Idiot's Guide to Target Marketing

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Up Your Service Insights

2192.00 руб.*

Ron Kaufman

Up Your Service Insights

Amazing stories of spectacular service ? and how you can do it, too. Real drama and trauma of service disasters ? and what you must avoid. Key lessons and learning points to motivate your staff, build your service culture, and keep your customers coming back for more. Come on! Join Ron Kaufman on an incredible trip around the world in the quest for superior service.


Books in English / Бизнес и экономика / Маркетинг и продажи

 

 

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