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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Маркетинг и продажи

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The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day!

1640.00 руб.*

Timothy L. Templeton, Lynda Rutledge Stephenson

The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day!

Using a fable format, this first entry in Berrett-Koehler's new Ken Blanchard series of fun and practical business books offers a simple approach to getting a steady flow of referrals of prospective customers and clients. The story follows Susie McCumber, who's about to give up on her business. Before she returns to an unsatisfying job, a friend refers her to a mysterious person named David Michael Highground. This leads her to something new: treating business relationships as long-term investments (realizing the lifetime value of a client) as opposed to short-term investments (getting the sale and moving on). McCumber - and the reader - learns that investing in a system that projects integrity, character, and service will ultimately reduce stress, buildself-esteem, and create a lasting, enjoyable business.
The Lazy Man's Way to Riche$: Dyna/Psyc can give you everything in the world you really want!

2239.00 руб.*

Joe Karbo

The Lazy Man's Way to Riche$: Dyna/Psyc can give you everything in the world you really want!

In 1973, Joe Karbo wrote and published this unique personal guide revealing the secrets that gained him a net worth in excess of $10 million dollars (a lot of money in 1973). Joe sold his book only through direct response advertising...a book that sold over 3 million copies without ever being available in a bookstore! The Lazy Man's Way to Riches is Joe's philosophy on life, and how to live it richly, successfully, joyously and lazily. It is also a wonderful step by step marketing guide that willwork for any business - so clearly written it has been used as marketing text by companies, colleges, and universities worldwide. This classic belongs in everyone's success library!
High Intensity Marketing: A Comprehensive Marketing Companion For Ceos And Marketing Professionals

1320.00 руб.*

Idris Mootee

High Intensity Marketing: A Comprehensive Marketing Companion For Ceos And Marketing Professionals

Marketing Genie (German Language edition of Marketing Genius)

2902.00 руб.*

Peter Fisk

Marketing Genie (German Language edition of Marketing Genius)

Marketing Genie (German Language edition of Marketing Genius)
Marketing Research: Measurement, Method and Application

3704.00 руб.*

Raymond D., Ph.D. Kent

Marketing Research: Measurement, Method and Application

Market research is a growing area of market. This book provides a comprehensive introduction to market research It begins by putting market research in context within different types of firms. An analysis of data collection, measurement, and analysis provides the reader with many different techniques from which to choose. Studies and research are used to present and support the techniques. Students are also taught how to design and conduct their own research, from start to finish. Aimed at undergraduate and graduate students in marketing.
Harness the Future: The 9 Keys to Emerging Consumer Behaviour

952.00 руб.*

Shirley Roberts

Harness the Future: The 9 Keys to Emerging Consumer Behaviour

It is no secret that the world is being transformed at an alarmingly rapid pace, and that business today is not business as usual. But how do you keep track of what all this change is doing to your customers and their spending habits? Harness the Future shows how to develop a full picture of consumer dynamics and spending habits by examining consumer behaviour using nine key drivers: Economy Technology Globalization Government Environment Demographics Consumer Psyche Wellness Retailing Harness the Future goes beyond simply describing consumer behaviour. It also gives you the tools you need to predict and profit from the emerging trends. Examines key trends in each area that drives your business. Identifies which market sectors to place your bets on early in the next century. Explains how to track, analyze, and predict changes in consumer behaviour in your own business. Shows how to leverage...
Marketing Strategies, Tactics, and Techniques : A Handbook for Practitioners

8867.00 руб.*

Stuart C. Rogers

Marketing Strategies, Tactics, and Techniques : A Handbook for Practitioners

For professionals who feel lost in a forest of marketing and for students who need ways to organize and access what they are learning quickly, this is the guide and sourcebook for you. Rogers lists and defines 1,012 marketing strategies and tactics succinctly by category, and provides a way to retrieve them by any of the different names they're known by. He explains several hundred proven marketing techniques, and defines essential and obscure marketing terms. As a reliable how-to for people preparing formal plans for projects in marketing, advertising, and public relations, Rogers' "field tested" material, his own and others', can be quickly understood and immediately applied.
Applied Marketing and Social Research

4420.00 руб.*

Ute Bradley

Applied Marketing and Social Research

Applied Marketing and Social Research
Selling ASAP : Art, Science, Agility, Performance

14210.00 руб.*

Eli Jones

Selling ASAP : Art, Science, Agility, Performance

Book Description Selling ASAP: Art, Science, Agility, and Performance offers a unique approach to professional selling. This new text focuses on the importance of viewing a sale not as a one-time encounter but as an opportunity to build a lifetime, mutually beneficial relationship with the customer. In addition to the traditional coverage of the selling process, Selling ASAP includes unique content on processes and techniques of selling. Real-world examples, testimonials from successful sales professionals, and a focus on the latest technology are available to today?s salesperson round out the discussions in the text and make it perfect for today?s professional selling student.
International Marketing with PowerWeb

5299.00 руб.*

Philip R. Cateora, John Graham

International Marketing with PowerWeb

This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology?s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.


Books in English / Бизнес и экономика / Маркетинг и продажи

 

 

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