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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Маркетинг и продажи

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Случайная выборка книг из разделов

Contemporary Marketing 2009 Update

19364.00 руб.*

Louis E. Boone, David L. Kurtz

Contemporary Marketing 2009 Update

-
D-I-Y Direct Marketing

1324.00 руб.*

Judith Donovan

D-I-Y Direct Marketing

CIM Coursebook 06/07 Marketing Fundamentals

2900.00 руб.*

Frank Withey

CIM Coursebook 06/07 Marketing Fundamentals

CIM Coursebook 06/07 Marketing Fundamentals
Strategic Brand Management

9825.00 руб.*

Kevin Lane Keller

Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers.
High-Impact Sales Force Automation: A Strategic Perspective

7091.00 руб.*

Glen S. Petersen

High-Impact Sales Force Automation: A Strategic Perspective

What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer service. This "ultimate competitive weapon" can streamline the sales process, target the right customers and dramatically eliminate downtime and waste. And in today's competitive sales climate, effective time management is the key to survival.High-Impact Sales Force Automation is a hands-on guide to implementing the latest computer technology in the sales and marketing departments of your company. The author's unique background in both business and science provides a practical, yet in-depth perspective on sales force automation - from conception right through implementation. And all with a sharp focus on the backbone of your business: the customer.This book is an excellent reference for corporate managers, sales professionals, organizational planners, marketing consultants and anyone interested in improving sales, customer service and quality...
Closing the Sale (Retailing Smarts Series)

825.00 руб.*

Closing the Sale (Retailing Smarts Series)

Harrap French-English/English-French Sales & Marketing Dictionary (Harrap Bilingual)

7539.00 руб.*

Harrap French-English/English-French Sales & Marketing Dictionary (Harrap Bilingual)

Global Marketing

925.00 руб.*

Douglas Lamont

Global Marketing

Global Marketing
Creating Customer Delight: The How and Why of Customer Relationship Management

2364.00 руб.*

Rakesh Seth

Creating Customer Delight: The How and Why of Customer Relationship Management

Book Description`A truly insightful book laced with numerous examples... The host of practical insights, meticulously documented, will resonate very well and should push one to soul search on the way on is handling one's customers' - Lloyd Mathias,Executive Vice President - Marketing, Pepsi Cola India `Began browsing... and felt like a CRM guru by the end of the day! Unputdownable!' - Amrit Kiran Singh, VP and Area Director, Brown Forman Eurasia and Africa Written in an accessible and user-friendly style this book discusses the beginnings of customer relationship management (CRM) using India as an example of an expanding `customer care' service provider and analyzes the growing need for better customer understanding to build successful enterprises. It focuses on an integrated approach to CRM and the tools required for practising it, including: database management; call...
Multilevel Marketing: The Definitive Guide to America's Top Mlm Companies

2125.00 руб.*

Will Marks

Multilevel Marketing: The Definitive Guide to America's Top Mlm Companies



Books in English / Бизнес и экономика / Маркетинг и продажи

 

 

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