Книги. Художественная литература. Учебники и пособия.

Thomas C. Schelling

"In eminently lucid and often charming language, Professor Schelling's work opens to rational analysis a crucial field of politics, the international politics of threat, or as the current term goes, of deterrence. In this field, the author's analysis goes beyond what has been done by earlier writers. It is the best, most incisive, and most stimulating book on the subject." Annals of the American Academy "An important contribution to understanding the conduct of the ambiguous conflict between the communist bloc on the one hand and the United States and its Free World Allies on the other." Journal of Politic

Dan Ariely

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social...

John N. Demos

A primer for therapists interested in adding neurotherapy to their practices. This book introduces the reader to neurofeedback, including its history and scientific basis. Case studies help the reader understand how these techniques are applied to therapeutic situations such as ADD and learning difficulties. Information about training, setting up an office, and neurofeedback equipment are provided.

James R. Evans

1 edition

Harvey Milkman

Alcohol, Tobacco, Sex, Food. . . Escape the Pleasure Trap and Regain Control of Your Life! Addictive behavior goes far beyond the compulsive use of drugs and alcohol. It is possible to become addicted to what may seem a harmless pleasure such as sex, jogging, watching television, and eating. In this powerful book—written in easy–to–understand language—two scientific researchers, Harvey Milkman and Stanley Sunderwirth, explain the biology, chemistry, and psychology of the universal desire for pleasure and escape. For example, they reveal how the brain produces "mind–altering" substances and what the skydiver has in common with the heroin addict. But, most importantly, with the use of a self–assessment test and an invaluable guide for treatment, the authors show what steps you can take to regain control of your life.

George Makari

-

Irenaus Eibl-Eibesfeldt

Language Notes Text: English (translation) Original Language: German

Robert W. Mitchell, Nicholas S. Thompson, H. Lyn Miles

Antonio Damasio

-

A collective look at product development and design based on human perceptions and behavior. The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build...