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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Поступления 2006-2007гг / Поступления 2007 года



Книги этого раздела

Bollywood: Sociology Goes to the Movies

3808.00 руб.*

Rajinder Kumar Dudrah

Bollywood: Sociology Goes to the Movies

In recent years, Bollywood-the popular name for the Hindi cinema emanating from Mumbai, India-has received considerable attention in the global media. Why are people fascinated with Bollywood? What is the cultural significance of the films produced there? This book addresses such questions by taking the subject of sociology to the movies. More specifically, it rejuvenates a dormant dialogue within sociology about understanding the possible relationships between cinema, culture, and society. This is done through an interdisciplinary conversation with studies of the cinema drawn from film and media, and cultural studies. Replete with memorable examples and penetrating insights, this book Provides a comprehensive theoretical and empirical engagement with Bollywood cinema and its audiences Examines the role and representations of cultural icons in Bollywood films Discusses the Bollywood film industry as it develops in the era of...
Brackenridge's Medical Selection of Life Risks: Fifth Edition

36112.00 руб.*

Brackenridge's Medical Selection of Life Risks: Fifth Edition

Brackenridge's Medical Selection of Life Risks has long been recognized as the leading reference book on insurance medicine. The fifth edition provides a comprehensive guide to life expectancy for underwriters and clinicians involved in the life insurance industry. Extensively revised and expanded the new edition reflects developments in life and healthcare insurance as well as medicine. There is expanded coverage of disability issues and full account is taken of new developments in genetics and gene therapy and also recent technology and regulatory and compliance issues. Part I deals with the principles of life and disability insurance and the logistics of life underwriting. Part II is devoted to a systematic clinical appraisal of underwriting problems, mainly relating to life insurance but also, where appropriate, to disability, critical illness and long term care insurance.
Braided Rivers: Process, Deposits, Ecology and Management (International Association of Sedimentologists)

19639.00 руб.*

Jim Best, Charlie Bristow

Braided Rivers: Process, Deposits, Ecology and Management (International Association of Sedimentologists)

Braided rivers form some of the world's most dynamic and varied alluvial environments. They present issues in relation to flood control, irrigation, habitat protection and river regulation; and their deposits act as important aquifiers and hydrocarbon reservoirs giving them a key role in resource management.This important book brings together eighteen cutting-edge research papers first presented at the Second International Conference on Braided Rivers. The conference discussed the latest research on the dynamics, deposits and ecology of these rivers. The papers in this book include discussions of the morphology of braided rivers and aspects of their sediment transport, depositional models, numerical modelling, engineering applications, system scale understanding, aspects of bank protection and the sustainable management of braided rivers and their ecology.The study of braided rivers is of interest to a wide range of geomorphologists, earth scientists, engineers and ecologists, and...
Brand Bollywood: A New Global Entertainment Order

3309.00 руб.*

Derek Bose

Brand Bollywood: A New Global Entertainment Order

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Brands: Meaning and Value in Media Culture

13846.00 руб.*

Adam Arvidsson

Brands: Meaning and Value in Media Culture

Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. Corporate logos are inscribed in our everyday life as companies try to brand a particular lifestyle or value complex onto their products, working on the assumption that consumers desire products for their ability to give meaning to their lives. However, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy, Arvidsson traces the historical development of branding. Through his evaluation of new media, contemporary management and overall media economics, he presents a systematic and comprehensive theory of brands. Brands uses illustrative case studies throughout from market research, advertising, shop displays, mobile phones, the...
Building an Enterprise Architecture Practice: Tools, Tips, Best Practices, Ready-to-Use Insights (The Enterprise Series)

5442.00 руб.*

Martin van den Berg, Marlies van Steenbergen

Building an Enterprise Architecture Practice: Tools, Tips, Best Practices, Ready-to-Use Insights (The Enterprise Series)

Is your enterprise architecture making a difference? Does it contribute to the goals of your company? Are the architects your best paid employees? If you are striving for a full-hearted yes to these questions, this is the book for you. Building an Enterprise Architecture Practice provides practical advice on how to develop your enterprise architecture practice. The authors developed different tools and models to support organizations in implementing and professionalizing an enterprise architecture function. The application of these tools and models in many different organizations forms the basis for this book. The result is a hands-on book that will help you to avoid certain pitfalls and achieve success with enterprise architecture. A lot of organizations nowadays have a team of enterprise architects at work but struggle with questions like: • How do I show the added value of enterprise architecture? • How do I determine what specific...
Business Applications and Computational Intelligence

9830.00 руб.*

Business Applications and Computational Intelligence

Computational intelligence has a long history of applications to business - expert systems have been used for decision support in management, neural networks and fuzzy logic have been used in process control, a variety of techniques have been used in forecasting, and data mining has become a core component of customer relationship management in marketing. While there is literature on this field, it is spread over many disciplines and in many different publications, making it difficult to find the pertinent information in one source. Business Applications and Computational Intelligence addresses the need for a compact overview of the diversity of applications in a number of business disciplines, and consists of chapters written by leading international researchers. Chapters cover most fields of business, including: marketing, data mining, e-commerce, production and operations, finance, decision-making, and general management. Business Applications and Computational Intelligence...
Business Applications and Computational Intelligence

8207.00 руб.*

Business Applications and Computational Intelligence

Computational intelligence has a long history of applications to business - expert systems have been used for decision support in management, neural networks and fuzzy logic have been used in process control, a variety of techniques have been used in forecasting, and data mining has become a core component of customer relationship management in marketing. While there is literature on this field, it is spread over many disciplines and in many different publications, making it difficult to find the pertinent information in one source. Business Applications and Computational Intelligence addresses the need for a compact overview of the diversity of applications in a number of business disciplines, and consists of chapters written by leading international researchers. Chapters cover most fields of business, including: marketing, data mining, e-commerce, production and operations, finance, decision-making, and general management. Business Applications and Computational Intelligence...
Business in Context: An Introduction to Business and its Environment

7083.00 руб.*

David Needle

Business in Context: An Introduction to Business and its Environment

Business in Context 4e provides an introduction to the business environment and the key functions of business placed within a managerial, organizational and environmental context. Offering a dynamic and contemporary global perspective on business, key issues are debated and supported by practical cases from well-known international companies. The latest edition of David Needles best-selling functional business environment text has been thoroughly revised and rewritten, with expanded coverage of management, new chapters on globalization and ethics, new cases, improved pedagogy and text design, and increased web support for the lecturer and student. Формат: 19 см х 24,5 см.
Business Process Management: A Practical Guide

4563.00 руб.*

Rashid N. Khan

Business Process Management: A Practical Guide

Just as factory automation revolutionized manufacturing in the 20th Century, business process management (BPM) is poised to dramatically change the way 21st Century organizations conduct business and serve their customers. Although much has been written about the benefits of BPM, this is the first truly practical book that goes beyond the theory to provide an in-depth understanding of BPM and the way it changes the way organizations work. BPM enables an organization to create automated "production lines" for processing information by leveraging modern software technology with the power and ubiquity of the Internet. Automated business processes enable the modern organization to reduce the time and cost for delivering information, goods and services to customers, while at the same time increasing accountability and metrics-driven performance improvements. Like a production line that effectively integrates workers and machines, BPM binds workers and line-of-business applications in a...
Buying a Property Eastern Europe (Buying a Property - Cadogan)

2697.00 руб.*

Jane Egginton, John Howell

Buying a Property Eastern Europe (Buying a Property - Cadogan)

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California Real Estate Economics

4526.00 руб.*

Kaplan Real Estate Education

California Real Estate Economics

-
California Real Estate Law (California Real Estate Law)

6108.00 руб.*

William Pivar, Robert Bruss

California Real Estate Law (California Real Estate Law)

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Call Me the Breeze: A Novel

1423.00 руб.*

Patrick McCabe

Call Me the Breeze: A Novel

With T. S. Eliot's words as his guide, Joey Tallon embarks on a journey toward enlightenment in the troubling psychedelic-gone-wrong atmosphere of the late 1970s. A man deranged by desire, and longing for belonging, Tallon searches for his"place of peace" -- a spiritual landscape located somewhere between his small town in Northern Ireland and Iowa ... and maybe between heaven and hell.
Cases in Hospitality Management: A Critical Incident Approach

5079.00 руб.*

Timothy R. Hinkin

Cases in Hospitality Management: A Critical Incident Approach

Your guide to becoming an effective hospitality manager The hospitality industry is a "people" business. Whether dealing with guests or customers, managers or coworkers, those who work in this industry interact with other people perhaps more than in any other. And unlike many other industries, graduates entering the hospitality industry will quickly be assuming managerial roles. One of the only casebooks available that focuses specifically on hospitality management, Cases in Hospitality Management prepares readers to be successful managers by providing an effective connection between hospitality management theory and real-world workplace scenarios. Whether managing a kitchen, dining room, front desk, travel agency, fast-food restaurant, or an entire hotel, employees seek cues and reinforcement from managers to guide their behavior. Cases in Hospitality Management provides readers with the opportunity to apply their knowledge, experience, and management skills, allowing...

Показано: 15 книг из 511 (с 46 по 60), всего страниц 35



Books in English / Поступления 2006-2007гг / Поступления 2007 года

 

 

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