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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Случайная выборка книг из разделов

LexisNexis Advertising Red Books Agencies July (Advertising Red Books Agencies July Edition)

86522.00 руб.*

Lexisnexis

LexisNexis Advertising Red Books Agencies July (Advertising Red Books Agencies July Edition)

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Provocateur: Images of Women and Minorities in Advertising : Images of Women and Minorities in Advertising

2098.00 руб.*

Anthony J. Cortese

Provocateur: Images of Women and Minorities in Advertising : Images of Women and Minorities in Advertising

Book DescriptionThis updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popularopinion, that media sex and violence do not always sell. Visit our website for sample chapters!
One Show, Volume 29: Advertising's Best Print, Radio, Television and Innovative Media (One Show)

6144.00 руб.*

The One Club

One Show, Volume 29: Advertising's Best Print, Radio, Television and Innovative Media (One Show)

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Billboard Advertising in St. Louis: Report of the Signs and Billboards Committee of the Civic League

1757.00 руб.*

Billboard Advertising in St. Louis: Report of the Signs and Billboards Committee of the Civic League

This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Understanding the Consumer

3166.00 руб.*

Isabelle Szmigin

Understanding the Consumer

Book Description Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respond and act in the marketplace with particular attention to: - relationships with suppliers, products and brands - their innovative, creative and resistant behaviour - the complexity and unpredictability of their consumption behaviour - their increasing need to get closer to production. The book challenges existing functionally driven marketing thinking and shows how a more holistic approach to the marketplace will drive better theory and practice. It combines a jargon-free approach to the subject with an illustration of the relevant theory...
21st Century Advertising for New Home Builders

1076.00 руб.*

Preston John

21st Century Advertising for New Home Builders

Selling new homes just got easier...the 5 M s come together to create a beyond advertising marketing strategy that ensures maximum conversion of all sales prospects; even those you didn t know you had! 21st Century Advertising for New Home Builders: Everything Has Changed is the only appropriate guide for new home builders when it comes to current advertising, sales and marketing strategies in today s industry. The general purpose is still the same. You want to sell homes; as many homes as possible. But the methods have changed. With the aid of this easy to follow, step by step guide you ll be able to set up your own advertising strategy to accommodate the many changes that have occurred in the industry. Don t get left behind...
Advertising to Children (Essential Viewpoints)

2699.00 руб.*

Marcia Amidon Lusted

Advertising to Children (Essential Viewpoints)

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Advertising : A Cultural Economy (Culture, Representation and Identity series)

3232.00 руб.*

Liz McFall

Advertising : A Cultural Economy (Culture, Representation and Identity series)

Book DescriptionAdvertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.
The One Show Vol. 25 : Advertising's Best Print, Design, Radio and TV (One Show)

6316.00 руб.*

The One Club

The One Show Vol. 25 : Advertising's Best Print, Design, Radio and TV (One Show)

Book Description The One Show Annual continues to be the most far-reaching collection of today’s creative advertising, and the one that sets the industry standard. Beautifully produced, big (555 pages) and in full color, it showcases all the winners from advertising’s most prestigious international award shows. This year, Volume 25 features three important and fabulous new elements: the “Innovative Marketing” category honors innovative work and untraditional thinking and branding. The “Patrick Kelly Scholarship” recognizes the creative daring of the next generation. And the “Advertiser of the Year” celebrates the company that has shown the most groundbreaking work. The competition categories include Print, Design, Integrated Branding, Television, and Radio.
The Sponsor: Notes on Modern Potentates (Classics in Communication and Mass Culture Series)

1647.00 руб.*

Erik Barnouw

The Sponsor: Notes on Modern Potentates (Classics in Communication and Mass Culture Series)



Books in English / Бизнес и экономика / Реклама

 

 

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