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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Случайная выборка книг из разделов

Core Concepts of Marketing

3201.00 руб.*

John J. Burnett

Core Concepts of Marketing

Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising and Building Successful Brands

9839.00 руб.*

Aspatore Books Staff, InsideTheMinds.com, Stephen Jones, T. Michael Glenn, Karen Edwards, Michael Linton, Jody Bilney, John Hayes, Richard Rivers, Richard Costello

Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising and Building Successful Brands

Connecting with consumer needs, Staying consumer focused, Building an internet mega-brand, Making sure the consumer has a seat at the table, Building a powerful marketing engine, How brands and marketing are evolving together, Marlboro Friday: branding a product, Providing choice, Turning a brand into a national pastime
This book features chief marketing officer level executives from The Coca-Cola Company, General Electric, FedEx, American Express, Yahoo!, Best Buy, Verizon, Unilever and Major League Baseball. These visionary marketers share their knowledge on the art of building and growing a brand, best marketing for your money, the golden rules of marketing, the everlasting effects of the Internet and technology, public relations, advertising, the future of marketing and other important topics. An unparalleled look inside the world of marketing makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and public relations professional at any level.
Fundamentals of Advertising

2868.00 руб.*

Edward J. Rowse

Fundamentals of Advertising

Advertising: New Techniques for Visual Seduction

4694.00 руб.*

Uwe Stoklossa

Advertising: New Techniques for Visual Seduction

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images to pull viewers up short and force them to look again. The second look is the key to a successful piece of communication, and images that elicit that reaction are an indispensable trick of the advertising trade. Uwe Stoklossa knows the secrets behind that second glance. He shares the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of new concepts. It' s a source of ideas and inspiration for anyone involved in advertising or the business of communication.
The New Marketing Conversation : Creating and Strengthening Relationships Between Buyers and Sellers

2449.00 руб.*

Donna Baier Stein

The New Marketing Conversation : Creating and Strengthening Relationships Between Buyers and Sellers

Book Description Among the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. Written for practitioners from the executive level to the operational level, The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding. Baier-Stein/MacAaron deliver tools and strategies valuable to professionals from all areas of marketing communications, as well as general, executive-level management.
Kleppner's Advertising Procedure (17th Edition)

7994.00 руб.*

Ronald Lane, Karen King, Tom Russell

Kleppner's Advertising Procedure (17th Edition)

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The One Show Annual V24 (One Show)

7062.00 руб.*

The One Club

The One Show Annual V24 (One Show)

Book Description Widely regarded as the most comprehensive compendium of today’s most creative advertising, The One Show Annual sets the industry standard. Beautifully produced, big (500 pages) and in full color, the volume showcases allthe winners from advertising’s most prestigious international awards shows. Commentary from the creative teams that won the gold, silver, and bronze awards complements the images. Categories include Print, Design, Integrated Branding, Television and Radio.
Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies)

1204.00 руб.*

Aino Halinen, Routledge

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies)

This is a fascinating analysis of one of the most challenging marketing concepts of the decade--relationship marketing. In a five-year "fly on the wall" case study, Aino Halinen explores the relationship between a Helsinki advertising agency and its international client. Written with clarity and insight, this book yields a rich topical harvest for advertising and other professional service sectors and will be an excellent source book for business school academics and advanced marketing students interested in processual research.
The Little Book of Business Cards : Successful Designs and How to Create Them

2177.00 руб.*

David E. Carter

The Little Book of Business Cards : Successful Designs and How to Create Them

Book Description The business card has taken on a new level of importance in recent years. In an age where the business letter has been replaced by email, the personal contact evoked by a business card is more crucial than ever. Your card is often the one item taken away from a meeting, defining how people view your business long after any face-to-face meeting has faded from memory. Whether you're a businessperson trying to develop your own letterhead set or a graphic designer trying to come up with that next great idea, your challenge is to communicate the "look and feel" of your company in the space your card and letterhead allows. The Little Book of Business Cards presents an unparalleled source of inspiration. In these pages, David E. Carter has gathered more than 260 representative examples of effective business cards and matching letterhead sets. Learn how to get the most from your choice of fonts, color, size, layouts, and logos -- and even what to do when you...
Gender and the language of Advertising

2068.00 руб.*

Habiba Chafai

Gender and the language of Advertising

Gender portrayals have known significant changes in print advertising over the last decades, but gender stereotypes remain widely controversial in the world of advertising nowadays. The verbal and visual language of advertising may reflect a nation’s culture, customs and the ways in which men and women think and interact. Therefore, one of the main objectives of this study is to understand how advertisements affect and influence the culturally gendered stereotypes so as to satisfy the norms of a society. More specifically, it seeks to analyse how England and Morocco portray women in the media as compared to men. Besides, it aims at showing how advertisements have an impact on women’s decisions and choices, and how this impact is mirrored in the social, cultural and economic life. To achieve these purposes, it will be necessary to analyse women’s position in relation to the religious, social, cultural and economic contexts in both societies, and also discuss the language of gender and...


Books in English / Бизнес и экономика / Реклама

 

 

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