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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Professional Internet Advertising for Lawyers Handbook (World Strategic and Business Information Library)

10913.00 руб.*

Ibp Usa

Professional Internet Advertising for Lawyers Handbook (World Strategic and Business Information Library)

Professional Internet Advertising for Lawyers Handbook
Graphis Advertising Annual 2009

2640.00 руб.*

Graphis Advertising Annual 2009

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Us Professional Internet Advertising

11159.00 руб.*

Ibp Usa

Us Professional Internet Advertising

Us Professional Internet Advertising
Basics Advertising: Copywriting (Basics Advertising)

2452.00 руб.*

Rob Bowdery

Basics Advertising: Copywriting (Basics Advertising)

Learn the art of conceptual copywriting from a master * Concentrates on the copywriter-client relationship * Includes exercises and case studies of some of the best ad campaigns from around the world Basics Advertising: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. How zen is this? Copy to sell copywriting!
Targeted Advertising Unintended Effects

5495.00 руб.*

Ernest Cyril de Run

Targeted Advertising Unintended Effects

Although advertising has been a major area of study in marketing, li­mited research investigating the unintended effects of targeted adver­tising beyond social and moral issues has been conducted. This research contributes to the current body of knowledge by examining the unintended effects of ethnically targeted advertising on ethnic groups that are not targeted, but who are still likely to see the advertising. The research also develops a holistic model for measuring the effects of targeted advertising using four variables; emotions, attitude to the advertisement, attitude to the company and behavioral intentions. The conceptual basis of the model is accommodation theory, which allows for different levels of targeting based on the language mix used in advertisements. The model was tested on three different ethnic groups in Malaysia, namely the Malays, Chinese, and Iban.
Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)

1355.00 руб.*

Barry Callen

Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)

Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and...
Sensational Billboards in Advertising

1341.00 руб.*

Birgit Krols

Sensational Billboards in Advertising

Billboards have become the most creative form of advertising. This book not only looks back a the most controversial and striking ad campaigns of the last fifty years but also looks to the future, with an overview of the very latest advertising formats and techniques.
Avoid Lawyer Advertising Hype

1330.00 руб.*

James Ballidis

Avoid Lawyer Advertising Hype

James Ballidis is the managing partner for the law firm of Allen, Flatt, Ballidis & Leslie Inc. in Southern California. He graduated from Southwestern Law School in Los Angeles in 1985 and was immediately admitted to the California State Bar, the California Supreme Court and to District Courts of California. He is practicing trial attorney and is personally AV rated in Martindale Hubbell, an independent rating organization of all attorneys in the United States. He specializes in personal injury claims arising from motorized and non-motorized accidents including bicycle, automobile, truck and pedestrian collisions. He has successfully tried to verdict and settled hundreds of personal injury claims, including multimillion dollar verdicts for product defects and personal injuries from auto and truck collisions. The firm has also won several important appeals in bad faith conduct of insurance companies in the handling of injury, product and wrongful death claims. He is married...
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

6197.00 руб.*

Danesi Marcel

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

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Classic Perfume Advertising, 1920-1970

3475.00 руб.*

Jacqueline Johnson

Classic Perfume Advertising, 1920-1970

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Books in English / Бизнес и экономика / Реклама

 

 

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