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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Advertising Myths: The Strange Half-Lives of Images and Commodities (International Library of Sociology)

3691.00 руб.*

Anne M. Cronin

Advertising Myths: The Strange Half-Lives of Images and Commodities (International Library of Sociology)

Book DescriptionAdvertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a "matrix of transformation" that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of "circuits of belief" that flow between practitioners, clients, regulators, consumers and academics.
Beyond Branding: How the New Values of Transparency And Integrity Are Changing the World of Brands

2090.00 руб.*

Beyond Branding: How the New Values of Transparency And Integrity Are Changing the World of Brands

Book DescriptionIn response to the growing "anti-globalization" movement and the perception that brands are manipulative and demeaning, Beyond Branding argues that branding is neither inherently good nor evil. The contributors aim to show that branding can benefit employees, customers and investors if managers rethink their fundamental assumptions about brands and marketing. The essays explore responsibility in the context of brands: Why do some brands behave ethically and others not? Why do some brandsengage their employees and others manipulate them? Based on the latest research and using international case studies, the contributors cover: 1. New ways to measure value, 2. The responsible use of power, 3. Leadership and how it can balance ethics, reality and vision, 4. Authenticity, 5. The role of NGOs, 6. Engaging consumers in ethical issues, 7. The business benefits of "open" branding.
Strategic Marketing Management (The Mcgraw-Hill Executive Mba Series)

1777.00 руб.*

Mark E. Parry

Strategic Marketing Management (The Mcgraw-Hill Executive Mba Series)

Book Description THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.
Creative Strategy in Advertising

12343.00 руб.*

Bonnie L. Drewniany, A. Jerome Jewler

Creative Strategy in Advertising

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Proceedings of the ... Annual Convention of the Associated Advertising Clubs of America Held in ..., Volume 8

4542.00 руб.*

Proceedings of the ... Annual Convention of the Associated Advertising Clubs of America Held in ..., Volume 8

This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Selling in the New World of Business

2163.00 руб.*

Bob, Ph.D. Kimball, Jerold "Buck" Hall, Best Business Books

Selling in the New World of Business

Doing business the old-fashioned way is a thing of the past! Selling in the New World of Business presents a practical look at how technology has changed the way we sell and the changes an outside sales professional has to make to stay on top. Written in a straightforward style with a touch of humor, the book is a step-by-step guide to the evolving process of selling, providing you with the updated knowledge and skills you need to develop successful relationships in today?s highly competitive business environment. This insightful book shows you how to manage your time and communication more effectively, modify your approach to sales prospecting, enhance the professionalism of your presentation, and how to negotiate a sales relationship that works instead of just haggling over terms and conditions. As they swap e-mails with prospective business partners, file reports electronically, master the fundamentals of Power Point, and browse Web sites that offer guidance on...
Stunning Creative Advertising

1405.00 руб.*

Stunning Creative Advertising

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Advertising Progress: American Business and the Rise of Consumer Marketing

6551.00 руб.*

Pamela Walker Laird

Advertising Progress: American Business and the Rise of Consumer Marketing

Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why?in the intense competitions for both markets and cultural authority?the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
A Lasting Impression: The Entrepreneur's Quick-Start Guide to Become Genuinely \

1340.00 руб.*

Jim Howard, Heather Kirk, Chris Howard

A Lasting Impression: The Entrepreneur's Quick-Start Guide to Become Genuinely "Branded for Success"

Make a Lasting Impression? What is the secret weapon that multi-million-dollar corporations use and entrepreneurs and small-business owners often overlook or simply believe to be out of their reach? The power of branding is unparalleled. Major corporations spend billions of dollars every year on branding, yet entrepreneurs and small-business owners fail to see the need to take the time to properly brand their companies. As an entrepreneur or small-business owner, you face an arena of competition that is growing at a faster rate then ever before. Every day people are setting up shop for their home-based businesses on the Internet, giving them virtually unlimited reach in your marketplace. You must have a way to differentiate your company from everyone else. Proper branding can make your business stand out in the crowd. This book answers the questions most frequently asked by entrepreneurs and small-business owners about branding. It offers information that will allow you to make your...
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition)

7061.00 руб.*

Charles Marsh, David Guth, Bonnie Poovey Short

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition)

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Books in English / Бизнес и экономика / Реклама

 

 

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