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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Signs in America's Auto Age: Signatures of Landscape and Place (American Land and Life Series)

1729.00 руб.*

John A. Jakle

Signs in America's Auto Age: Signatures of Landscape and Place (American Land and Life Series)

Book DescriptionSigns orient, inform, persuade, and regulate. They help give meaning to our natural and human-built environment, to landscape and place. In Signs in America?s Auto Age, cultural geographer John Jakle and historian Keith Sculle explore the ways in which we take meaning from outdoor signs and assign meaning to our surroundings?the ways we "read" landscape. With an emphasis on how the use of signs changed as the nation?s geography reorganized around the coming of the automobile, Jakle and Sculle consider the vast array of signs that have evolved since the beginning of the twentieth century. Using a rich archive of trade and professional magazines along with existing academic literature and the landscape itself, Jakle andSculle offer compelling images and commentary on commercial and regulatory signs in both downtown and roadside settings. They explore how reading and displaying signs contribute to our sense of community and our sense of self, the...
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition)

7061.00 руб.*

Charles Marsh, David Guth, Bonnie Poovey Short

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition)

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What's Keeping Your Customers Up at Night?: Close More Deals by Selling to Your Client's Pain

1027.00 руб.*

Steven Cody

What's Keeping Your Customers Up at Night?: Close More Deals by Selling to Your Client's Pain

Book Description A groundbreaking approach to selling to your customer's "pain" PR guru Steve Cody and sales consultant Richard Harte team up to bring readers a revolutionary methodology for discovering what customers really need and using that knowledge to build stronger, more profitable relationships with them. The evolutionary next step in the "trusted adviser" approach to selling that has taken the sales world by storm, the system successfully combines public relations strategies with consultative sales techniques in a strategic framework. Among other important lessons, salespeople learn to uncover a client's deepest concerns --"what keeps them up at night"-- and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customer's "pain." Download DescriptionPR guru Steve Cody and sales consultant Richard Harte team up to bring readers a revolutionary...
Global Marketing and Advertising: Understanding Cultural Paradoxes

9369.00 руб.*

Marieke K. de Mooij

Global Marketing and Advertising: Understanding Cultural Paradoxes

Global Marketing and Advertising , Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications. Offering a mix of theory and practical applications, it reviews global branding strategies, classification models of culture, and the consequence of culture for all aspects of marketing communications.A A New to the Second Edition :A A Topics like culture and the media, the internet and global public relations have been added Consumer behavior is more extensively covered, and the various topics of consumer behavior are better structured The final chapter includes culture's consequences for various strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy Twice as many illustrations as the ...
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

1942.00 руб.*

Terence A. Shimp

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet's impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.
Advertising and Society

1794.00 руб.*

Carol J. Pardun

Advertising and Society

Advertising is a central aspect of our culture and our economy. Whether it is used in political campaigns or during the Super Bowl, we cannot deny the pervasive nature of the medium. In the classroom it is becoming increasingly true that whether or not students are planning to work in advertising, they will be engaged with it. Organized in a “point/counterpoint” format, this text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for undergraduate and graduate alike, it features a balance between criticism and practice that is rarely found on the market today.
A Lasting Impression: The Entrepreneur's Quick-Start Guide to Become Genuinely \

1340.00 руб.*

Jim Howard, Heather Kirk, Chris Howard

A Lasting Impression: The Entrepreneur's Quick-Start Guide to Become Genuinely "Branded for Success"

Make a Lasting Impression? What is the secret weapon that multi-million-dollar corporations use and entrepreneurs and small-business owners often overlook or simply believe to be out of their reach? The power of branding is unparalleled. Major corporations spend billions of dollars every year on branding, yet entrepreneurs and small-business owners fail to see the need to take the time to properly brand their companies. As an entrepreneur or small-business owner, you face an arena of competition that is growing at a faster rate then ever before. Every day people are setting up shop for their home-based businesses on the Internet, giving them virtually unlimited reach in your marketplace. You must have a way to differentiate your company from everyone else. Proper branding can make your business stand out in the crowd. This book answers the questions most frequently asked by entrepreneurs and small-business owners about branding. It offers information that will allow you to make your...
Practice of Advertising

2939.00 руб.*

Adrian Mackay

Practice of Advertising

Practice of Advertising
Green Advertising of Energy Companies

2086.00 руб.*

Michael Hartenberger

Green Advertising of Energy Companies

My first doubt about green advertising by oil companies and energy companies has proven to be true. Only one of three companies turned out to be really engaged in green issues, whereas the others, although they claim to be green on their websites actually bring the message across that the situation today is okay, and that we should stick to real energy solutions. I do not want to say that these companies ignore the environmental issues but I got the impression that they want to make the consumer think that because the company is engaged the individual does not have to care.
Selling Higher Education: Marketing and Advertising America?s Colleges and Universities

1475.00 руб.*

Eric J. Anctil

Selling Higher Education: Marketing and Advertising America?s Colleges and Universities

Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unv


Books in English / Бизнес и экономика / Реклама

 

 

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