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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


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British Television Advertising : Cultural Identity and Communication

2371.00 руб.*

Renee Dickason

British Television Advertising : Cultural Identity and Communication

Book DescriptionThis study examines the relationship of television advertising to cultural identity by exploring how advertisements are a reflection of the society for which they are produced and how varying images and ideas are conveyed by advertisements within a specific historical context. The development of product and governmental advertisements, as well as the legislative framework governing them, is discussed. Evolving communication techniques and how they ensure the successful transmission of messages are addressed throughout.
The Art of Advertising: Its Theory and Practice Fully Described

1086.00 руб.*

William Stead

The Art of Advertising: Its Theory and Practice Fully Described

PREFACE. "To Advertise or not to Advertise?" is the question which continually confronts the business man. In order to assist in the solution of this problem, we publish this booklet on "The Art of Advertising." It is an attempt to explain, in a simple and lucid fashion, the relation of advertising to modern business enterprise. The importance of advertising has long been recognised by the more enlightened members of the business and industrial world. Many, however, have not yet grasped its true significance, or have failed to fully appreciate its seriousness. It is for these that the following pages are written. Instead of reiterating the supreme importance of advertisement we have rather endeavoured to describe the laws which govern the action of advertising. .Without entering into too minute detail we have indicated the reasons which are compelling business men, year by year, to pay increased attention to the advertising branch of their business.
Cultural Differences Reflected in Advertising Appeals

2086.00 руб.*

Ciprian Begu

Cultural Differences Reflected in Advertising Appeals

Using two of Geert Hofstede’s well-known cultural dimensions (power distance and uncertainty avoidance), correlated with Richard Pollay’s value appeals, this research explored the cultural differences between the U.S. and France at the level of print advertising. The study went beyond the scope of a highly educated audience in which Hofstede’s cultural dimensions were initially developed and retested. We found that these two dimensions of culture are also present in less elitist media environments in the form of specific value appeals corresponding to each dimension. For professionals seeking strategically sound ways to approach the U.S. or the French public, be it for advertising, public relations, marketing or general communication purposes, this research offers insights that can prove very useful when adapting messages from one culture to the other.
Understanding Consumer Decision Making: A Means-End Approach to Marketing and Advertising Strategy

3154.00 руб.*

Thomas J. Reynolds, Jerry C. Olson

Understanding Consumer Decision Making: A Means-End Approach to Marketing and Advertising Strategy

Strategic Marketing Management (The Mcgraw-Hill Executive Mba Series)

1777.00 руб.*

Mark E. Parry

Strategic Marketing Management (The Mcgraw-Hill Executive Mba Series)

Book Description THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.
The Concise Encyclopedia of Advertising

4300.00 руб.*

Donald, Ph.D. Baack

The Concise Encyclopedia of Advertising

Book DescriptionAt your fingertips?find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a...
Methods Of Advertising

4054.00 руб.*

Methods Of Advertising

Examines Fields Of Advertising Employment, Advertising Letters, House Publications, Technical And Trade Paper Advertising, Mail-Order Advertising, Law An Advertising Man Should Know, And How To Enter The Practical Field.
Marketing Modernism Between the Two World Wars (Studies in Print Culture)

2660.00 руб.*

Catherine Turner

Marketing Modernism Between the Two World Wars (Studies in Print Culture)

Advertising Ratios & Budgets 2008 (Advertising Ratios and Budgets)

28312.00 руб.*

Schonfeld & Associates, Inc.

Advertising Ratios & Budgets 2008 (Advertising Ratios and Budgets)

The detailed annual report by Schonfeld & Associates, Inc. covers over 5,000 companies and 300 industries with information on last year advertising budgets, current year ad to sales ratios and ad to gross margin ratios, as well as current and next year budgets and growth rate forecasts. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings.
Advertising to Children (Essential Viewpoints)

2699.00 руб.*

Marcia Amidon Lusted

Advertising to Children (Essential Viewpoints)

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Books in English / Бизнес и экономика / Реклама

 

 

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