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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Uncover the Hidden Power of Television Programming: ...And Get the Most from Your Advertising Budget

5514.00 руб.*

Kevin J. Clancy, David W. Lloyd

Uncover the Hidden Power of Television Programming: ...And Get the Most from Your Advertising Budget

22 Irrefutable Laws of Advertising: And When to Violate Them

1256.00 руб.*

Michael Newman

22 Irrefutable Laws of Advertising: And When to Violate Them

This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.
Brand New Justice: The Upside of Global Branding

2258.00 руб.*

Simon Anholt

Brand New Justice: The Upside of Global Branding

Book DescriptionRecently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Anholt systematically analyses thesuccess stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless...
Complete Idiot's Guide to Copywriter's Words and Phrases (The Complete Idiot's Guide)

1491.00 руб.*

Kathy Kleidermacher

Complete Idiot's Guide to Copywriter's Words and Phrases (The Complete Idiot's Guide)

Book Description Market more successfully?with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy?for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you?and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big ; 19 words for authentic ; 27 words for clean ; 46 words for money ; and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that...
The Food Service Professionals Guide to Restaurant Marketing & Advertising for Just a Few Dollars a Day

2499.00 руб.*

Amy S. Jorgensen

The Food Service Professionals Guide to Restaurant Marketing & Advertising for Just a Few Dollars a Day

Services Marketing and Management

3479.00 руб.*

Audrey Gilmore

Services Marketing and Management

Book Description Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies onservice management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services...
Global Marketing and Advertising: Understanding Cultural Paradoxes

9369.00 руб.*

Marieke K. de Mooij

Global Marketing and Advertising: Understanding Cultural Paradoxes

Global Marketing and Advertising , Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications. Offering a mix of theory and practical applications, it reviews global branding strategies, classification models of culture, and the consequence of culture for all aspects of marketing communications.A A New to the Second Edition :A A Topics like culture and the media, the internet and global public relations have been added Consumer behavior is more extensively covered, and the various topics of consumer behavior are better structured The final chapter includes culture's consequences for various strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy Twice as many illustrations as the ...
Battle of Symbols: Global Dynamics of Advertising, Entertainment and Media

1939.00 руб.*

John Fraim

Battle of Symbols: Global Dynamics of Advertising, Entertainment and Media

Book DescriptionThis highly relevant new book addresses current American news and events from the perspective of symbols and symbolism. The real 'battle of symbols' began long before September 11; in a sense, it bears similarities to the American Revolution. In any case, we find ourselves in the most news-saturated period of American history and this work contributes fascinating insights into the state of today's world.
Cultural Values in Chinese Advertising: Implications for Intercultural Marketing

5544.00 руб.*

Silvia Sch?n

Cultural Values in Chinese Advertising: Implications for Intercultural Marketing

'Success depends upon previous preparation, and without such preparation there is sure to be failure.' These words from the Chinese philosopher Confucius should be taken to heart by every company planning operations in China. The role of advertising is crucial as it is the first point of contact between consumer and product/brand. Cultural misunderstandings can happen easily and determine success or downfall. This research paper gives an insight into Chinese cultural values and what role they play in advertising. Cultural theories and models are applied to China and the development of advertising in the country is reviewed. As language is a fundamental part of culture, a closer look at brand naming decision factors is taken. Examples of Chinese and international advertisements published in China are analysed and findings show that culture does play an important role but the necessity of intercultural marketing in today's business world is still undervalued. For only with a solid...
LexisNexis Advertising Red Books Agencies July (Advertising Red Books Agencies July Edition)

86522.00 руб.*

Lexisnexis

LexisNexis Advertising Red Books Agencies July (Advertising Red Books Agencies July Edition)

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Books in English / Бизнес и экономика / Реклама

 

 

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