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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Graphis Advertising Annual 2009

2640.00 руб.*

Graphis Advertising Annual 2009

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The Little Book of Business Cards : Successful Designs and How to Create Them

2177.00 руб.*

David E. Carter

The Little Book of Business Cards : Successful Designs and How to Create Them

Book Description The business card has taken on a new level of importance in recent years. In an age where the business letter has been replaced by email, the personal contact evoked by a business card is more crucial than ever. Your card is often the one item taken away from a meeting, defining how people view your business long after any face-to-face meeting has faded from memory. Whether you're a businessperson trying to develop your own letterhead set or a graphic designer trying to come up with that next great idea, your challenge is to communicate the "look and feel" of your company in the space your card and letterhead allows. The Little Book of Business Cards presents an unparalleled source of inspiration. In these pages, David E. Carter has gathered more than 260 representative examples of effective business cards and matching letterhead sets. Learn how to get the most from your choice of fonts, color, size, layouts, and logos -- and even what to do when you...
Global Professional Internet Advertising Handbook

10913.00 руб.*

Ibp Usa

Global Professional Internet Advertising Handbook

Global Professional Internet Advertising Handbook
Advertising Principles: How To Effectively Reach African Americans in the 21st Century

2778.00 руб.*

Dr. Jamie T. Pleasant Ph.D.

Advertising Principles: How To Effectively Reach African Americans in the 21st Century

Are you a brand manager? Are you trying to develop a strategy to effectively reach African American consumers? Do you need help in understanding the consumption behavior of African Americans? If you answered yes to any of the aforementioned questions, this book is for you! "How To Advertise To African Americans in the 21st Century" will take you through an 11 chapter discovery of effective ways to reach this powerful ethnic consumer group. You will learn what mistakes leading consumer products companies have made in the past when targeting African Americans. Additionally, you will learn how not to repeat those mistakes that they made by effectively segmenting them and conducting sound research strategies.
Advertising Progress: American Business and the Rise of Consumer Marketing

6551.00 руб.*

Pamela Walker Laird

Advertising Progress: American Business and the Rise of Consumer Marketing

Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why?in the intense competitions for both markets and cultural authority?the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
Professional Internet Advertising for Financial Executives Handbook (World Strategic and Business Information Library)

10913.00 руб.*

Ibp Usa

Professional Internet Advertising for Financial Executives Handbook (World Strategic and Business Information Library)

Professional Internet Advertising for Financial Executives Handbook
Advertising to Children on TV: Content, Impact and Regulation

3196.00 руб.*

Barrie Gunter

Advertising to Children on TV: Content, Impact and Regulation

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital tranmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to chilren through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Methods Of Advertising

4054.00 руб.*

Methods Of Advertising

Examines Fields Of Advertising Employment, Advertising Letters, House Publications, Technical And Trade Paper Advertising, Mail-Order Advertising, Law An Advertising Man Should Know, And How To Enter The Practical Field.
Shadow Farming: How Advertising on the Moon Will Save Mankind

1252.00 руб.*

David Kent Jones

Shadow Farming: How Advertising on the Moon Will Save Mankind

Shadow Farming describes 15 ways humans could become extinct if they do not colonize other worlds, why space travel stalled after the Apollo missions and how the development of robotic technology to create images on the Moon, or Shadow Farming, will turbo charge the advancement of space travel. The book explains how robots create advertising images on the Moon that can be seen from Earth with small ridges in the lunar dust over large areas that capture and shape shadows and light to form logos, domain names or memorials. Lunar advertising is the next gold rush. Never in history have companies been able to penetrate every market on Earth, reach every person on the planet, and touch them at an emotional level only possible with the beauty of the Moon on a starlit night. Shadows are just the beginning as this robotic technology is expanded to build space stations, plant crops, terraform planets and save mankind by preparing the way for us to journey to the cosmos.
Retail Ideas: 101: Firing Up Your Profitability

1267.00 руб.*

Arthur Scher

Retail Ideas: 101: Firing Up Your Profitability



Books in English / Бизнес и экономика / Реклама

 

 

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