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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Measuring the Effectiveness of Image and Linkage Advertising

2436.00 руб.*

Arch G. Woodside

Measuring the Effectiveness of Image and Linkage Advertising

Dr. Woodside picks up where other books on "maxi-marketing" leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it. Readable and in detail, with carefully culled examples that go beyond simple case studies, Dr. Woodside provides a 20-step process model of how low and high involvement advertising work, and shows how to use top-of-mind-awareness measures and benefit-to-brand retrieval to assess advertising impact. His book also covers the details of evaluating the effectiveness of competing advertising media and ways to do useful advertising-to-sales conversion studies, within budget and in a timely manner. Well illustrated with tables and figures, and drawing upon important practical and academic research, Dr. Woodside's book will be essential reading for advertising, marketing, and sales executives and their colleagues in the academic community.
Consumer's Impact through Electronic Media Advertising: Case of Nepal

3343.00 руб.*

Bhoj Raj Aryal

Consumer's Impact through Electronic Media Advertising: Case of Nepal

An advertisement can appear almost anywhere. In all developed countries, and most of the south, too, by now, there are five main media available: TV, the press, outdoor, radio and cinema. They are important in different proportions in different countries. In case of Nepal; ninety’s onwards many private medias appeared. It is known that TV is very strong and effective media in developed nations. Still 67.85% of the audience mostly watch domestic channels like, NTV, Channel Nepal, Kantipur TV, Image Channel. So the advertisers should select domestic channel to advertise the products besides other channels. Another fact is that, both urban and rural areas preferred ‘TV’ is the strong media that can provide information fast and effectively. In urban households more than 80 % have TV sets. But in sub-urban areas that may not happen due to several reasons like lack of electricity, lack of cable, poor economic condition etc. Therefore advertiser should select TV as a most effective media to...
Strategic Marketing Management (The Mcgraw-Hill Executive Mba Series)

1777.00 руб.*

Mark E. Parry

Strategic Marketing Management (The Mcgraw-Hill Executive Mba Series)

Book Description THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.
Idea Industry: How to Crack the Advertising Career Code

3166.00 руб.*

Brett Robbs, Deborah Morrison

Idea Industry: How to Crack the Advertising Career Code

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.
Beyond Branding: How the New Values of Transparency And Integrity Are Changing the World of Brands

2090.00 руб.*

Beyond Branding: How the New Values of Transparency And Integrity Are Changing the World of Brands

Book DescriptionIn response to the growing "anti-globalization" movement and the perception that brands are manipulative and demeaning, Beyond Branding argues that branding is neither inherently good nor evil. The contributors aim to show that branding can benefit employees, customers and investors if managers rethink their fundamental assumptions about brands and marketing. The essays explore responsibility in the context of brands: Why do some brands behave ethically and others not? Why do some brandsengage their employees and others manipulate them? Based on the latest research and using international case studies, the contributors cover: 1. New ways to measure value, 2. The responsible use of power, 3. Leadership and how it can balance ethics, reality and vision, 4. Authenticity, 5. The role of NGOs, 6. Engaging consumers in ethical issues, 7. The business benefits of "open" branding.
Internet Marketing for Wedding Planners: Advertising, Marketing, and Promoting Your Wedding Planning Business Online Using a Website, Google, Facebook, ... Search Engine Optimization (SEO), and More!

2075.00 руб.*

Nick Holliday

Internet Marketing for Wedding Planners: Advertising, Marketing, and Promoting Your Wedding Planning Business Online Using a Website, Google, Facebook, ... Search Engine Optimization (SEO), and More!

Internet Marketing for Wedding Planners will jump-start your business's internet marketing efforts by keeping you focused on what really matters. You won't find an academic's musings on marketing theory in this book. What you will find is a supremely practical click-by-click guide to making more money for you and your wedding planning business by harnessing the power of the internet.
Advertising to Children (Essential Viewpoints)

2699.00 руб.*

Marcia Amidon Lusted

Advertising to Children (Essential Viewpoints)

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Food Is Love: Advertising and Gender Roles in Modern America

2099.00 руб.*

Katherine J. Parkin

Food Is Love: Advertising and Gender Roles in Modern America

Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve...
Professional Internet Advertising for Accountants and Financial Planners Handbook (World Strategic and Business Information Library)

10913.00 руб.*

Ibp Usa

Professional Internet Advertising for Accountants and Financial Planners Handbook (World Strategic and Business Information Library)

Professional Internet Advertising for Accountants and Financial Planners Handbook
Campaign Advertising and American Democracy

2132.00 руб.*

Michael M. Franz, Paul B. Freedman, Kenneth M. Goldstein, Travis N. Ridout

Campaign Advertising and American Democracy

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Books in English / Бизнес и экономика / Реклама

 

 

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