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Developing Successful Sport Marketing Plans, Second Edition (Sport Management Library)

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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.

Books in English / Спорт и отдых / General

Developing Successful Sport Marketing Plans, Second Edition (Sport Management Library)

2347.00 руб.*

David K. Stotlar

Developing Successful Sport Marketing Plans, Second Edition (Sport Management Library)

Издательство: Fitness Information Technology
Год издания: 2004
Страниц: 138
Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing.

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