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Introduction to e-Business: Management and Strategy

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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Поступления 2006-2007гг / Поступления 2007 года

Introduction to e-Business: Management and Strategy

4505.00 руб.*

Colin Combe

Introduction to e-Business: Management and Strategy

Издательство:
Год издания: 2006
Код ISBN:
Формат:
Страниц: 320
Содержание:
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form * Integrates business, management, strategic management, technology, marketing...



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