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Owning the Olympics: Narratives of the New China

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Books in English / Спорт и отдых / Олимпийские игры

Owning the Olympics: Narratives of the New China

3280.00 руб.*

Owning the Olympics: Narratives of the New China

Издательство: Digital Culture Books
Год издания: 2008
Код ISBN:
Формат:
Страниц: 424
Содержание:
From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China" - a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent...



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