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Atmosphere des sites web marchands: Effets sur le comportement des internautes (French Edition)

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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Бизнес и инвестиции. Книги американских издательств 2010 г.

Atmosphere des sites web marchands: Effets sur le comportement des internautes (French Edition)

12992.00 руб.*

Said Ettis

Atmosphere des sites web marchands: Effets sur le comportement des internautes (French Edition)

Издательство:
Год издания: 2010
Код ISBN:
Формат:
Страниц: 632
Содержание:
L'exponentiel accroissement du e-commerce et les specificites d'Internet comme canal marketing renforce la necessite de comprendre le comportement de l'e-consommateur. Determiner comment concevoir un site marchand qui engage les visiteurs afin d'atteindre des objectifs importants comme les visites prolongees, les revisites et les achats en ligne est critique pour les praticiens. Repondre a une telle interrogation manageriale conduit a s'interroger sur le concept d'atmosphere du site. Ce travail se propose de repondre aux questions suivantes. Qu'est-ce que l'atmosphere d'un site web? Comment agit-elle sur l'e-consommateur? Le comportement face a l'atmosphere virtuelle est-il semblable a son comportement face a l'atmosphere physique? Quelle sera l'apport de nouveaux concepts comme le flux, l'interactivite et la telepresence a la modelisation des effets de cet environnement? L'exploration theorique de ces questions, et d'autres, est completee par une illustration empirique de l'impact de...



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