Книги. Художественная литература. Учебники и пособия.

Fabin Echegaray

Since 1982, Latin Americans have endured dramatic economic crises and elections that advanced liberal democracy and political pluralism. These conditions led many to believe that electoral results mainly reflect reactions to the economy. Based on an extensive study of the elections covering the 1980s and most of the 1990s, Economic Crises and Electoral Responses in Latin America offers a comprehensive overview of the many complex factors in the hearts and minds of voters.

Ibp Usa

Colombia Energy Policy, Laws and Regulation Handbook

David S. Latchman

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Philip Duke

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Leon Schiffman, Leslie Kanuk

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning?presented in the first chapter, this model serves as a structural framework for the concepts?the building blocks?examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

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Jill Pertler

A practical resource outlining the self-syndication process step by step. Packed with detailed information and useful tips for writers looking to gain readership, name recognition, publication and self-syndication. Before leaping into syndication: * Is syndication for you? Whys and why nots. * The basics of (good) column writing. * What's in a name? (your column's, that is) * Getting a photo (of you!); formatting for online and print use. * Short and long terms goals of self-syndication. After the leap: * Organization. (Special feature: becoming one with your address book.) * Approaching newspapers - the query step by step. * What to include with your query; what to leave out. * Building relationships with editors - why returning an email isn't always the best approach. * What editors really want. * When an editor publishes your column without your permission. Spreading your words: * Building name recognition. * Creating Internet presence. * To...

Carl McDaniel

Book DescriptionMcDaniel and Gates stand out from the crowd! When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with a focus on how marketing research is practiced today. Based on their successful Marketing Research, 6th Edition, this paperback text offers the same user-oriented, real-world focus, and cutting-edge content in a more streamlined format. * Authors wired to the marketing research industry: Unlike many other marketing research texts, Marketing Research Essentials provides a real-world view of the field from authors who are industry insiders. Together, they bring more than 40 years of marketing research experience to this edition. * A strong focus on how to use research: McDaniel and Gates focus on using and analyzing market research results, rather than...

Christopher E.H. Ross, Lane E. Sloan

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Ibp Usa

Cambodia Recent Economic and Political Developments Yearbook