Книги. Художественная литература. Учебники и пособия.

Dana-Nicoleta Lascu

International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country - and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout.

John Hofmeister

As president of Shell Oil, John Hofmeister was known for being a straight shooter, willing to challenge his peers throughout the industry. Now, hea??s a man on a mission, the founder of Citizens for Affordable Energy, crisscrossing the country in a grassroots campaign to change the way we look at energy in this country. While pundits proffer false new promises of green energy independence, or flatly deny the existence of a problem, Hofmeister offers an insidera??s view of whata??s behind the energy companiesa?? posturing, and how politicians use energy misinformation, disinformation, and lack of information to get and stay elected. He tackles the energy controversy head-on, without regard for political correctness. He also provides a new framework for solving difficult problems, identifying solutions that will lead to a future of comfortable lifestyles, affordable and clean energy, environmental protection, and sustained economic competitiveness.

Barry J. Epstein

Book DescriptionThe International Language has Emerged?You Need Wiley IAS As the International Accounting Standards Committee makes progress towards widespread acceptance and use of its standards in practices, the need to understand the new standards increases. Wiley IAS 2003 provides the tools for understanding those standards and offers expertise on how to use and implement them. The new standard on accounting for agricultural operations, IAS 41, will be covered in detail. As finalized, this differs in some important regards from the exposure draft preceding it, and is the first comprehensive standard on this subject promulgated by any major accounting standard-setting body. The book also illustrates: Important drafts on other specialized industries?such as insurance and extractive industries?which have been produced by the IASC. SIC interpretations: new interpretive guidance that continues to be produced by the IASC's...

Peter S. Rose, Milton Marquis

-

-

Ibp Usa

Lebanon Foreign Policy and Government Guide (World Business and Investment Opportunities Library)

John C. Maxwell

-

cypher/dietz

The third edition of The Process of Economic Development offers a thorough and up-to-date presentation of development economics. This landmark text will continue to be an invaluable resource for students, teachers and researchers in the fields of development economics and development studies. Much has happened in the developing world since the appearance of the second edition in 2002. The period has seen remarkable growth rates in countries such as China and India, the accession of a number of post-communist economies to the European Union, financial crisis in Argentina and continuing desperate poverty in many African countries. This third edition reflects these developments and includes new material on the following: national systems of innovation including information technology in India the ongoing impact of globalization the continuing programmes of foreign aid across all developing countries. Cypher and Dietz's text is the development economics text par excellence as it takes a...

Floyd A. Beams, Robin P. Clement, Joseph H. Anthony, Suzanne Lowensohn

This comprehensive book addresses practical financial reporting problems while reflecting recent business developments and changes in accounting standards. The book focuses on accounting concepts rather than bookkeeping techniques in learning the consolidation materials. The perfect reference for accounting professionals looking to check facts or brush up on their skills.

Rob Yeung

-