Книги. Художественная литература. Учебники и пособия.

Paul W. Barnard, Mark Warda

Jack D. Ninemeier

Richard Stim

Book DescriptionHave the drive, but need the "know how" to start and run a business? This book is for you! If your pastime and passion has started bringing in money, you may be wondering, "Am I in business -- and if so, how do I run it?" Feeling nervous? Don't! Thousands of people who knew absolutely nothing about business are now reaping the benefits of their hard work -- and experiencing the satisfaction of succeeding on their own. You can, too -- and Whoops! I'm in Business will show you how. Let it guide you through the entire business lifecycle. You'll find answers to the unknowns that may be holding you back, such as: "Is this the right business for me?" "Should I quit my day job?" "What do I really need to know about bookkeeping?" "Do I need licenses and permits? Where do I get them?" "Can I borrow money? How?" "What do I need to know about contracts?" "What should I know about income taxes?" and many more... Whoops! I'm in Business is packed with...

Blythe Camenson, Blythe Camenson

Great Jobs for Communications Majors helps students explore career options within their field of study. From assessing individual talents and skills to taking the necessary steps to land a job, every aspect of identifying and getting started ina career in communications is covered. Readers learn to explore their options, target an ideal career, present a major as an asset to a job, perfect a job search, and follow through and get results.

Robert Duboff, Jim Spaeth

When it comes to planning a winning corporate strategy, many business leaders fail to consider market research. This is a critical mistake. Done correctly and with creativity, market research can provide real value by serving as the radar that will alertyour business to the perils and opportunities that lie ahead. Excellent marketing insight is the edge that differentiates business winners from losers. It can help your company in its effort to make?not merely serve markets. Businesses that successfully anticipate major marketplace shifts such as e-commerce, PCs, or the demand for bottled water reap rewards of legendary proportions. Few do. Less dramatic but equally important is the opportunity to improve customer understanding and marketing, which can grow profits daily. Businesses should and can do better at this. This book will show you how. As a result of their work with the Advertising Research Foundation, authors Robert Duboff and Jim Spaeth know that market research...

Mark Ebers

In recent years, both managers and management scholars have regarded the networked firm as a promising organizational form. This book analyses when, why, and how firms engage in such forms of inter-organizational networking as strategic alliances, joint ventures, and long-term accords for collaboration among competitors as well as with suppliers and customers. The contributors outline how firm strategies, catalysts, and trust between actors shape the emergence and the types of inter-organizational collaboration.

James E. Despain, Jane Bodman Converse, Ken Blanchard

Mary Masi

This Career Starter is essential reading for those interested in launching a successful career in the culinary arts. Everything you need to know is provided under one cover: where to get the schooling/training you need, how to finance your education, howto find the best-paying jobs, and how to make a name for yourself once you?re on the job, and so on. Chefs, cooks, and other kitchen workers held more than 3.4 million jobs in 1996, and employment is projected to increase 10-20% between 1996 and 2006.The American Culinary Federation endorses the Culinary Arts Career Starter.

Roy J/ Blitzer

Comprehensive job search guide with an entrepreneurial twist This innovative book helps you think of yourself as owning your own company— positioning yourself as the sole product. Hire Me, Inc. puts you in charge of marketingyourself through all phases of the job search. The cover letter presents the “product” and demonstrates its competitive advantage. Business cards and resumes brand the applicant. The interview is the sales pitch. It’s a whole new conceptof how you can present yourself—as a special commodities the hiring organization must have. This theme is carried through the entire job search process, from researching job openings and attending job fairs, to applying and interviewing, to negotiatng the final offer. Exercises and activities make this book interactive.

Learning Express

This new edition has been completely revised and updated to reflect changes in national firefighter tests. Essential practice in the important skills offered in this book help define a career in firefighting. With this book, firefighter candidates willbe able to sharpen their skills with FOUR practice tests. Instructional chapters target the basic skills tested on firefighter exams u math, reading comprehension, grammar, vocabulary, memory, judgment, and recall. To give the firefighter the extra edge, this book gives insider advice for the Physical Ability test and the Oral Interview.