Книги. Художественная литература. Учебники и пособия.

Wilson L. Walker

Includes 9 key principles of leadership.

Jack Rudman

Lee T. Silber

Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply. Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career. Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Lee Silber will show you how to go from starving artist to superstar status with smart advice, including: * How to market without money * How to create marketing materials that will sell you even when...

Jack W. Plunkett, Plunkett Research Ltd.

At a rapidly-growing rate, corporate human resources departments are learning that they can hire top-notch employees by posting careers and jobs information on their corporate web sites. This exciting reference book saves countless hours of research during a job hunt. Our editors have viewed thousands of corporate web sites to pick out those with the most useful careers information. This book profiles hundreds of those best web sites, and indexes them by type of business, type of data available, type of jobs available, and more. We categorize each site, and let you know if the following data is available at the site: Can you apply for a job online? Is information available for the physically challenged? Are jobs searchable by geographic region? Is the careers section searchable by type of job? Is benefit plan data available? Are international jobs listed? Are specific job openings posted? Are internships listed? Is there a special college recruiting section? In addition, our profiles...

Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Small changes can make a big difference in your powers of persuasion. What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on...

James Stephenson

Provide a service, pocket a profit! If you’re hungry to be out on your own, making your own hours, taking home all the profits and being your own boss, then this book is a must. Author James Stephenson has produced the first-ever guide to entering the most profitable and hottest small-business sector of our economy: the service industry. It’s rife with opportunity regardless of your age, education or business experience. With this book, you’ll not only discover which services offer the most profit potential today (and why) but also learn the most effective customer acquisition and retention tips that help such businesses thrive, even in the first year. Pick from 202 fascinating fields the author has scrupulously screened and researched. Learn all you need to get started and how to avoid the pitfalls that can bedevil beginners. Discover how to become a part-time entrepreneur, pocketing sizable extra income...

Stanley J. Feldman, Timothy G. Sullivan, Roger M. Winsby

The first easy-to-follow valuation handbook for business owners of every size Accurate valuation of a business is generally complex to determine and costly to obtain. What Every Business Owner Should Know About Valuing Their Businessprovides business owners with the knowledge they need to obtain and understand a valuation and ensure they receive what they're paying for. Explanations include valuation basics, situations in which a valuation should be performed, what it should cost, and much more. Numerous case studies illustrate valuations for a wide variety of industries, variables, and situations. Practical valuation-related issues are given in-depth yet easy-to-understand coverage, including: What owners should and should not do during a valuation Pros and cons of various methods for buying or selling a business Legal and accounting aspects essential to fair valuation

Jagdish N. Sheth, Andrew Sobel

An Innovative Blueprint for Enduring Client Relationships More than 15 million people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Supported by more than one hundred case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core qualities that distinguish the client advisor -- an irreplaceable resource -- from the expert for hire -- a tradable commodity. Experts are specialists; advisors become deep generalists who have broad perspective. Experts are for hire; advisors have selfless independence, balancing client devotion with objectivity and detachment. Experts have professional credibility;...

Richard L. Shell

Blythe Camenson

More than 100 opportunities for students and job seekers! The most comprehensive career book series available, Opportunities in...covers a range of professions from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field and includes training and education requirements, salary statistics, and professional and Internet resources.