Книги. Художественная литература. Учебники и пособия.

Michael J. Silverstein, John Butman

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Robert Craven

Book DescriptionMake your business stand out from the crowd - look at it through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. Includes, checklists and worksheets, case studies of real businesses, and answers to frequently asked questions.

W ZIKMUND

Zikmund ?marketing? 2ed

Margaret A. Brucia, Pamela Keech

With this small and discriminating book as their guide, visitors find themselves strolling down cobblestone back streets that only native Romans know well. Nine walks direct shoppers and window shoppers alike to unique stores—jewelers, stationers, clothiers, grocers—that uphold the Italian standards of quality, craftsmanship, and creativity. The walks also include cultural and historical information as well as dining recommendations.

Roland T. Rust, Katherine N. Lemon, Das Narayandas

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Chris Steward

Mary V. Knackstedt

Discover the latest insights in marketing and client relations for interior designers To be a successful interior designer, it?s essential to market yourself and your firm effectively. A must–read for interior designers establishing a client

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Susan K. Jones, Ted Spiegel

James R. Brennan

Warranties are fast becoming a vital part of conducting business in world markets. Here is the first comprehesive guide to show suppliers and customers in both commercial and government sectors how to use warranties as a powerful tool for insuring quality and profitability. Contract specialists, logistics and systems engineers, and marketing professionals will learn how to plan, cost, negotiate, and execute favorable warranty contracts. Beginning with a thorough review of the principles, types, and requirements of warranties, the book goes on to explore the significance of pertinent trade legislation and the future use of warranties in business practice. Detailed guidelines are presented for dealing with such critical issues as performance guarantee, tradeoffs, and cost-effectiveness. Valuable case histories and sample warranty requirements/clauses help clear up all confusion surrounding the warranty process.