Книги. Художественная литература. Учебники и пособия.

Grant J. Schneider

Book Description"What do women want?" While Sigmund Freud may have most famously asked this question, it is a safe bet that he wasn't the first (or last) to puzzle over it. Even in our current complex and self-aware age, women's lives are all too often viewed in the light of familiar generalizations and obsolete notions from times long past. Surely the truth of a woman's life can best be found in its details. What keeps her up at night? What makes her laugh out loud? What frustrates her? Intrigues her? Inspires her Fulfills her? To uncover these details and find out what makes woman tick, She Means Business draws in groundbreaking, never before published research conducted by the Time Inc. Women Group of magazines. The thirteen diverse publications thatmake up the group, including best-selling titles like People, Parenting, Cooking Light, Essence,In Style, Teen People, Health, BabyTalk, Real Simple, People en Espanol, All You, Cottage Living, and Suede, reach over 45 million...

Johanna M Lockhart

Book DescriptionIs your school or district facing increased competition, diminishing resources, changing demographics, media scrutiny, and declining employee retention? How to Market Your School is a comprehensive guide that provides school administrators with the essential tools to create a positive public image; attract students, qualified personnel, and volunteers; and build community support through a strategic marketing effort. Author Johanna Lockhart draws on her extensive marketing andpublic relations experience to cover topics such as: School marketing: What it is and why it matters Developing a marketing strategy Marketing research and database marketing Marketing and electronic communication Media relations Building community partnerships Public relations and much more Although originally intended for public school administrators, How to Market Your School is equally valuable to private and charter schools. It...

Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Avi Shankar, Miriam Caterall

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Ben C. Gerwick Jr.

Construction and Engineering Marketing for Major Product Services

Sally Dibb, Lyndon Simkin

Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. While appealing primarily to students undertaking marketing exams, many practitioners will also find this 'glossary of current marketing' hard to resist. The title builds on the earlier works of Dibb and Simkin, whose Houghton Mifflin text, 'Marketing: Concepts and Strategies', is the current business school market leading text in the United Kingdom, while their Thomson Learning text, 'The Marketing Casebook: Cases and Concepts', has just been revised and is the most widely used marketing casebook. From understanding customers, branding and positioning, relationship marketing, social responsibility through to value-based marketing and one-to-one marketing, this book covers all the issues the modern marketer must address. The text itself is organized...

Emma French

Breaking from traditional critiques of Shakespeare films based on either the aesthetics of the films or on a comparison between the film and source text, this new analysis of recent Shakespeare movies seeks to explain what makes such films commercial successes. Focusing particularly on three sub-genres—the teen Shakespeare film, the hybrid Shakespeare film, and the “faithful” adaptation—the author argues that the commercial success of the most popular films stems from blurring the line between the “traditional Shakespeare” and a more modern interpretation of the texts.

Bob Stone, Ron Jacobs

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Bob Heckman

Book DescriptionWhat's the "secret sauce" that makes this book so helpful? Simple. It's based on decades of real world selling, not on concepts that sound good in the classroom. It's about what works in the corner office or the boardroom...where the final decisions are made!

Don Surath

Robert A. Steuernagel

Everything you need to know about marketing wireless services and devices Despite its remarkable success, the wireless communications industry has demonstrated little savvy in marketing its wares. Wireless Marketing sets out to change this situation. Written by industry insider and bestselling author Robert Steuernagel, this book offers a complete set of marketing techniques that can substantially influence your company's bottom line. Whether you are in marketing and sales or a service engineer, working for cellular carriers or other wireless phone services--you'll get practical, nontechnical, step-by-step advice tailored to this rapidly expanding market. Based on Steuernagel's 1992 book Cellular Marketing, this unique, up-to-date work helps you to: Create a marketing plan and organize a marketing department Sell wireless services and compete effectively in the era of PCS and ESMR Deal with marketing-related issues such as pricing, sales, advertising,...