Книги. Художественная литература. Учебники и пособия.

Ernest Dichter, Arthur Asa Berger

V. Kumar

Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set

Gerald Michaluk

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Lorna Tedder

Advanced book promotion and marketing techniques for penny-pinching authors. Includes a special bonus section on Internet marketing.

Rick Kash

Durante mas de doscientos anos la optica empresarial ha estado regida por la economia de la oferta. Las empresas se han concentrado en crear productos y servicios y luego, gracias al marketing, la publicidad, la distribucion y lapromocion, han estimulado la demanda de esos productos y servicios. Rick Kash demuestra, apoyado en razones de peso, como el mercado ha cambiado de forma fundamental y permanente, por lo que las empresas estan obligadas a replantearse y subvertir la clasica ley heredada de Adan Smith. Es lo que han hecho companias de exito como MacDonald?s, EMC, Sears o Gatorade, que aplicando la Estrategia de la Demanda, una herramienta creada por Kash, empezaron por determinar la demanda, actual y naciente, y solo entonces crearon los productos y servicios idoneos para satisfacerla. Determinando primero cual es la demanda existente y previendo, a continuacion, las necesidades...

Meg Jacobs

"How much does it cost?" We think of this question as one that preoccupies the nation's shoppers, not its statesmen. But, as Pocketbook Politics dramatically shows, the twentieth-century American polity in fact developed in response to that very consumer concern. In this groundbreaking study, Meg Jacobs demonstrates how pocketbook politics provided the engine for American political conflict throughout the twentieth century. From Woodrow Wilson to Franklin Roosevelt to Richard Nixon, national politics turned on public anger over the high cost of living. Beginning with the explosion of prices at the turn of the century, every strike, demonstration, and boycott was, in effect, a protest against rising prices and inadequate income. On one side, a reform coalition of ordinary Americans, mass retailers, and national politicians fought for laws and policies that promoted militant unionism, government price controls, and a Keynesian program of full employment. On the other,...

BINGHAM

Book DescriptionBusiness Marketing, 3/e by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful business marketers. By addressing real issues that face business-to-business (B2B) marketers as well as the newest developments and insights into this rapidly changing field, the authors provide a practical introduction to this important marketing area. Business Marketing focuses on general business marketing, e-commerce/internet marketing, and business ethics. The new edition features a wealth of pedagogical aids which add structure and depth to the learning process. From end-of-chapter reviews of the Concept Questions and Chapter Cases, to the real-world profiles found in the Business Marketing in Action, Strategy at Work, and What Would You Do? boxes, the 3rd Edition of Business Marketing actively involves students in the real world of business marketing.

James G. Stovall

Aldo Papone

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William J., Ph.D. McDonald