Книги. Художественная литература. Учебники и пособия.

Sue Reynard, David Weiss

Russell W. Belk, Susan M. Pearce

Collecting in a Consumer Society provides an in-depth account of contemporary collecting behavior by both individuals and institutions. In the twentieth century, collecting has been transformed from a prerogative of the elite few to an activity which is both attractive and feasible to the population at large. Russell Belk explores the relationship between collecting and consuming and its profound implications for those responsible for creating and maintaining museums. He suggests the role of theinstitutional collection--whether publicly or privately owned--will have to change in a society where everyone is becoming a collector.

Steven Miles, Alison Anderson, Kevin Meethan

In a world undergoing rapid change, this essential collection discusses why consumption has become so important, and what role, if any, it plays in underpinning social, economic and political transformation. Featuring contributions from some of the leading theorists of consumption from across a range of disciplines, this collection includes chapters on: men's consumption, the changing profile of women as consumers, the representation of consumption on popular TV shows, consuming retro chic, and the role of alcohol consumption.

Aubrey Wilson

"The Marketing Audit Handbook" offers practical, down-to-earth assistance to all marketing and sales managers. It guides the reader out of long-term, formal strategies and jargon to a comprehensive and straightforward analysis of how to get the most from the internal marketing audit.

Harry Alder

The concept of `Mind to Mind Marketing` is all about forging a relationship between a company and its individual customers. At the core of `one to one` marketing is the gathering of customer information through market research, enabling a business to target its products at a specific customer: a mind to mind relatinship. Techniques used draw on `mind modeling` and neuro-linguistic programming.

David Bowie

Hospitality Marketing

Brian Tracy

The most powerful system for sales success - from the author of the bestselling audio "The Psychology of Selling". Strategy, tactics, and mental preparedness separate superior salespeople from the average - and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created. "Advanced Selling Strategies" provides you with the techniques and tools used by top salespeople in every industry - methods that net immediate and spectacular results. This book explains how to: Develop the self-image to give you the edge in every sales situation. Concentrate on the customer's emotional factors to ensure better sales results. Identify your customer's most pressing concerns and position your...

Thomas Frank

In his book-length essay "The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism", Thomas Frank explores the ways in which Madison Avenue co-opted the language of youthful '60s rebellion. It is "the story", Frank writes, "of the bohemian cultural style's trajectory from adversarial to hegemonic; the story of hip's mutation from native language of the alienated to that of advertising."This appropriation had wide-ranging consequences that deeply transformed our culture - consequences that linger in the form of '90s "hip consumerism". (Think of Nike using the song "Revolution" to sell sneakers, or Coca-Cola using replicas of Ken Kesey's bus to peddle Fruitopia). This is no simplistic analysis of how the counterculture "sold out" to big business. Instead, Frank shows how the counterculture and business culture influenced one another. In fact, he writes, the counterculture's critique of mass society mimicked earlier developments in business itself,...

Graham Hooley, Michael K. Hussey, Michael Hussey

Charles W. Lamb, Joseph F. Hair, Carl McDaniel

Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theoriesare covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package and companion Web site.