Книги. Художественная литература. Учебники и пособия.

Jean-Pierre Jeannet, Christopher Gale, Kamran Kashani

Hal B. Becker

Here they are . . . 50 stories of the worst customer service in America. We?ve all been at the receiving end of poor or just downright bad customer service, but best selling author and professional speaker Hal Becker, the #1 salesperson for Xerox inhis earlier career, tells it like it is. Let's face it. Getting good customer service these days is about as easy as winning the lottery. In this enlightening collection of true stories, Hal Becker takes a look at how bad customer service has gotten.But, while he?s at it he also makes suggestions as to what can be done to improve it. Also, on the flip side of the coin?the book features interviews with the 10 best companies that are the tops at meeting the needs of their customers and providing exemplary customer service and free help (rather than a lot of ?lip service?). "Hal Becker has done it again. . . . a light-hearted approach to a serious issue facing all businesses today . . . how to serve and keep...

Freeman F. Gosden

For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ``how'' and the ``why'' of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increase sales force efficiency, and how to create winning packages. Written the Direct Marketing Association's ``Man of the Year'' for 1985, and AdWeek 's direct marketing columnist.

Cross/Morales

Addressing the current dearth of available literature on this topic, the editors use a range of international case studies to explore street vending and informal economies which continue to be, especially in developing countries, a vital economic driver. This volume collects essays from authors around the world about the markets and vendors they know best, including studies of USA, China, Mexico, Turkey. The contributors speak of the struggles that vendors have faced to legitimize their activity, the role that they play in helping societies adapt to and survive catastrophes as well as the practical roles that they play in both the local and global social and economic system. As well as highlighting the importance of street markets as a phenomenon of interest in itself to a growing body of scholarship, this study demonstrates how an analysis of street vending can provide insights not only into economic anthropology, but also urban studies, post modernism, spatial...

Thomas Cook

Marilyn A. Stone

Book DescriptionProvides an indepth appreciation of international marketing from a European Perspective, while considering the role of Europe within global marketing.

Tomi T. Ahonen

Next generation wireless is not about technology, it is all about marketing…. What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the...

Easyrecap.com

An abstract from the best-selling textbook "Marketing Management" from Philip Kotler. Title: Marketing Management Twelfth edition Authors: P. Kotler and K.L. Keller Publisher: Pearson Prentice Hall

Jim Holden

Praise for Jim Holden?s World Class Selling "World Class Selling is a must for any company executive and sales professional committed to achieving world class supremacy. Jim Holden has surpassed himself." ?George E. Harvey President, Business Group AT&T Canada "The Holden Corporation and its value concept teachings are not new to the Microsoft OEM division. For the past three years we have worked with them, immersing ourselves in their value management methodology, applying it to a variety of scenarios in our business, with excellent results. For us, World Class Selling is another great extension of what we have been practicing for some time. I?m sure it will make us an even better organization to reckon with." ?Joachim Kempin Senior Vice President, OEM Division, Microsoft "In World Class Selling, Jim Holden adds another dimension to his teaching effectiveness. The real-life highs, lows, threats to, and accomplishments of Mary Gagan establish the drama of what...

Robert C. Webb

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.