Книги. Художественная литература. Учебники и пособия.

Danny Newman

Mark Stevens

“Your marketing sucks . . .” What in the world does Mark Stevens mean? For starters, let’s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative? Probably yes—nice scenery, good-looking people, etc., etc. But effective? Mark Stevens says absolutely not. Like you’re going to spend $30,000 or more for the privilege of seeing a car go down . . . a road? Wouldn’t it be easier for the Big Three in Detroit just to open the windows at their ad agencies and throw out gobs of thousand-dollar bills? Don’t get Mark Stevens started on marketing that sucks, or he might mention all those oh-so-cool people-in-black at the ad agencies developing campaigns that generate all kinds of buzz—in the advertising community. But...

Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough

Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money! This complete Guerrilla Marketing online guide includes: The 10 most effective Guerrilla strategies Case studies of the five greatest online Guerrilla Marketing campaigns How to...

Ann Barr

II, Gordon C. Bruner, Karen E. James, Paul J. Hensel

This updated version provides all new uses of previously developed scales in consumer behavior that appeared between 1998 and 2001. The authors presents scales along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher.

Charles F. Hofacker

GET STREET SMART WITH THE WALL STREET JOURNAL! With the purchase of Internet Marketing, students get access to the Interactive Journal for the duration of the course! And a complimentary 10 week subscription to the print edition of the Wall St

Mike Worsam

CIM Coursebook 01/02 Effective Management for Marketing

Jayson L. Lusk, Jason F. Shogren

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Nicholas D. Evans

Whether it's the 007 gadgets from "Q" branch in the James Bond movies, the gadgets in movies such as Spy Kids, or even Austin Powers, we have an endless fascination with gadgets and technology. In Consumer Gadgets: 50 Ways to Have Fun and Simplify Your Life with Today's Technology...and Tomorrow's, Nicholas D. Evans explores fifty of the hottest topics in consumer-oriented technology. He takes an activity-centric approach to show how you can simplify your life using some of these new gadgets and services that are available today, together with a glimpse into some of the future things to come. Gadgets for the home Gadgets for the office Gadgets for the car Gadgets you can wear

David Parmerlee