Книги. Художественная литература. Учебники и пособия.

Brad Alan, Phd Kleindl

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.

Michael Miller

To any businessperson or marketing professional, YouTube's 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing plan-and drive traffic to your company's website. In this book you'll learn how to: Develop a YouTube marketing strategy Decide what types of videos to produce Shoot great-looking YouTube videos-on a budget Edit and enhance your videos Create a presence on the YouTube site Manage a video blog Generate revenues from your YouTube videos Produce more effective YouTube videos

Ivan Jurisevic, Ivan S. Jurisevic

"The elements of this program which covers a system to approach attendees proved very successful. We estimated we increased our quality (sales) leads by 300%" - John McGregor, Sales & Marketing Manager, 3M, Australia Get the greatest return on your marketing dollar from trade shows. Incorporates detailed instructions for training the people that will be staffing the stand in key skills. Can be implemented by any business in any industry. Attending exhibitions and trade shows can be expensive, so how can a business justify the expense? By making a profit! Exhibitions and Trade Shows demonstrates how to make a profit from exhibiting by taking you through a structured timeline of certain activities that need to be performed at specific times. It incorporates what to do before, during and after a show. Since this unique system was first developed in 1990, the author has had a track record of success with it across many...

Donal Daly

Karen Beamish, Ruth Ashford

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.'Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The...

National Register Publishing

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David J. Moran, William Brent Felstead

Drawing on over 25 years of combined experience in the hospitality industry and formal educations in business and psychology, Felstead and Moran use actual case examples combined with research to teach success strategies on these topics and more: * Customer Service * Teamwork * Stress Management * Dealing with Unsatisfied Customers * Communication * Ethics and Professional Conduct * Serving Alcohol Responsibly The Modern-Day Service Professional is a must-read for anyone wishing to succeed in the hospitality industry. Whether you are a waitperson who wants to earn more money and feel better about yourself or a manager who wants to increase sales and communicate more effectively with the employees, this book will teach you tools for success!

Terry, Ph.D Riley, Terry Riley

Hostile and enraged customers are difficult, dangerous, and a growing presence. With a trend toward more incidents of customer hostility and rage, the protection of a company?s employees, customers, and assets takes on new, urgent, and challenging dimensions. C.H.A.R.M. School meets this challenge by offering a straightforward, systematic approach to customer behavior management. C.H.A.R.M. School equips employees with techniques to anticipate customer hostility, arms them with methods to defuseaggression, and steers them away from dangerous situations.

Shinichi Yano, Kenichi Sato

Stephen Schiffman

The key to more sales is closing more deals-and sales guru Stephan Schiffman knows all the tricks and techniques you need to do just that. Organized in a simple question-and-answer format that allows you to implement new strategies virtually overnight, this new Schiffman classic is a gold mine of practical information for all salespeople-newcomers and veterans alike. The 250 Sales Questions to Close the Deal offers cutting-edge sales questions in six core areas to help you: Initiate contact with prospective clients Build rapport with your customers Help secure the "Next Step" with every prospect Craft customized presentations Cope with setbacks or obstacles Negotiate and finalize the best deals No matter what you're selling-or to whom you're selling it-you'll sell more with Stephan Schiffman by your side!