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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Маркетинг и продажи

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Случайная выборка книг из разделов

Marketing: A Guide to the Fundamentals

1760.00 руб.*

Patrick Forsyth

Marketing: A Guide to the Fundamentals

Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department' - marketing is one of the most misunderstood areas of business. Philip Kotler, an American marketing guru, defines it as 'the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organisation can best serve and decides on appropriate products, services, and programmes to serve these markets. Thus marketing serves as the link between a society's needs and its pattern of industrial response'. The late Peter Drucker, a leading management thinker, was content to say simply: 'Marketing is looking at the business through the customers' eyes'. This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing...
Interpreting Consumer Choice (Routledge Interpretive Marketing Research)

12342.00 руб.*

Gordon Foxall

Interpreting Consumer Choice (Routledge Interpretive Marketing Research)

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption.The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in...
RES MARKETING SUPPL 5Research in Marketing Supplement (RMS )

5897.00 руб.*

INGENE

RES MARKETING SUPPL 5Research in Marketing Supplement (RMS )

RES MARKETING SUPPL 5Research in Marketing Supplement (RMS )
Marketing Today's Fashion

6489.00 руб.*

Carol Mueller, Eleanor Lewitt Smiley

Marketing Today's Fashion

This text includes the newest developments in children's markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications.
Marketing Communication Management

6413.00 руб.*

Otto Ottesen

Marketing Communication Management

This book presents a new holistic approach to developing a coherent, profitable marketing communication strategy. The approach relates to every kind of communication between a company and its buyers about what it has to offer. The concepts, models and planning procedures associated with it can be used whether a company is large or small, whether it operates in an industrial or a consumer market, and whether it offers goods or services. A central theme of the book concerns buyer-initiated communication processes. Ideal as a textbook for students of marketing at university level (business schools and MBA-programs), but the book's innovative approach will also be of great interest to business executives and employees alike who wish to expand and strengthen their core competencies in marketing communication.
The New Marketing Paradigm: Integrated Marketing Communications

1656.00 руб.*

Don E Schultz, Stanley Tannenbaum, Robert F. Lauterborn

The New Marketing Paradigm: Integrated Marketing Communications

Selling to Newly Emerging Markets

8862.00 руб.*

Russell R. Miller

Selling to Newly Emerging Markets

Significant sales opportunities exist in newly emerging markets around the globe--and many of them are missed. Because sales and marketing executives lack familiarity with the structure of the markets and the risks of working in them, Miller says, they often have little understanding of how to enter them. In this unusually well-researched book by an experienced international marketer, Miller concentrates on the unique characteristics, opportunities, and sales methods associated with newly emerging markets. He pays special attention to economies in transition in the newly independent states in Russia and the rapidly expanding markets throughout Eastern Europe. His book will be essential for organizations contemplating expansion internationally and for executives and scholars in educational and multilateral institutions with important interests in understanding new markets and how to benefit from them.
Review of Marketing Research (Review of Marketing Research)

7732.00 руб.*

Review of Marketing Research (Review of Marketing Research)

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Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition

1195.00 руб.*

David L Hancock, Jay Conrad Levinson

Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition

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Insights, Contexts and Frontiers of Marketing Thought: An Advanced Synthesis of Research Readings

9691.00 руб.*

Wael Kortam, Abeer Mahrous

Insights, Contexts and Frontiers of Marketing Thought: An Advanced Synthesis of Research Readings

This book aims to demonstrate the theoretical importance of devising the insights, contexts, and frontiers to keep marketing thought process as foresightful and insightful as possible. The main argumentation and message, this book is devoted to get across, is to invite the serious and diligent marketing researcher who is committed to advancing the cause and contribution of this universal science to deliberately embark on one or more of these venues. Therefore, this venue-wise research endeavors into any of these major destinations requires a clear definition of the main landmarks of these destinations and a clear configuration of the landscape of each destination ultimate end. It is strongly believed by the authors that marketing thought can be significantly and progressively advanced through the deliberate and rigorous research pursuits of the three road maps.


Books in English / Бизнес и экономика / Маркетинг и продажи

 

 

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