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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.

Books in English / Бизнес и экономика / Отрасли и Профессии

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If You're Not Out Selling, You're Being Outsold

1715.00 руб.*

Michael St. Lawrence, Steve Johnson

If You're Not Out Selling, You're Being Outsold

"If You're Not Out Selling, You're Being Outsold is more than a 'how-to-sell' book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view. The authors candidly recognize what ingredients are required for reaching success, and they have blueprinted a constructive approach that can apply to anyone, whether they are contemplating entering sales, or have made sales their career."—Nicholas D. Wolkonsky Director of Sales, High Volume Division, Western Region, ADT Security Services, Inc. "If You're Not Out Selling, You're Being Outsold is an inspiring book written by two professionals who actually do sell. I found the principles and techniques easy to follow and implement. I am buying copies of this book for all my sales managers."—Robert Coakley Divisional Director of Sales, Alamo Rent A Car, Inc. No matter what sort of business professional you are, you have to sell to succeed: make yourself heard, make your...
Principles of Information Systems, Sixth Edition Enhanced

12356.00 руб.*

Ralph Stair, George Reynolds

Principles of Information Systems, Sixth Edition Enhanced

Updated with increased focus on the effects of globalization, this text presents the timeless principles of information systems in an understandable and memorable context.
The Seven Myths of Customer Management

2513.00 руб.*

John Abram

The Seven Myths of Customer Management

The Seven Myths of Customer Management is required reading for everyone who?s job interacts with or impacts customers. Written in a lively, readable and anecdotal style, this book challenges much conventional wisdom and provides a powerful antidote to many potentially dangerous and expensive misconceptions. Written by two experienced and expert practitioners, it offers practical and pragmatic advice on how to unlock customer value and maximise corporate revenues. ?I wish I had had this book in front of me as the Marketing & IT snake–oil men tried to sell me their wares. This is the best exposition I have so far seen on creating focused customer strategies around what really counts and what will ultimately drive the bottom–line. Without ever losing sight of the importance of customers and meeting their needs, it introduces a realistic management–based approach and kills some sacred cows along the way.? Michael Pinder Managing Director, Premier Banking , Barclays Private...
Scroggie's Foundations of Wireless and Electronics

2583.00 руб.*

Scroggie's Foundations of Wireless and Electronics

Scroggie's Foundations is a classic text for anyone working with electronics, who needs to know the art and craft of the subject. Based on experience since the dawn of the electronic age, and updated in regular editions over 60 years, it covers both the theory and practical aspects of a huge range of topics from valve and tube technology, and the application of cathode ray tubes to radar, to digital tape systems and optical recording techniques. Since Foundations of Wireless was first published over 60 years ago, it has helped many thousands of readers to become familiar with the principles of radio and electronics. The original author Sowerby was succeeded by Scroggie in the 1940s, whose name became synonymous with this classic primer for practitioners and students alike. Stan Amos, one of the fathers of modern electronics and the author of many well known books in the area, took over the revision of this book in the 1980s and it is he, with his son, who have produced this...
Insightful Overview for New Business Beginnings: A Guide to Starting a New Business

709.00 руб.*


Insightful Overview for New Business Beginnings: A Guide to Starting a New Business

Book DescriptionIn "Insightful Overview" for New Business Beginnings: A Guide to Starting a New Business, award-winning businesswoman Carlynn M. Stevenson gives direction and guidance to potential and new business owners in starting a business successfully. The reader will gain personal insight into starting a new business, managing that business, and being a respected person in that business venture. This informative manual gives reinforcement to people in the midst of looking for a new start. Thoughts, ideas, and concepts on many important topics are discussed. Anyone thinking of starting a business will find valuable advice in "Insightful Overview" for New Business Beginnings: A Guide to Starting a New Business.
Citizenship in a Global World: European Questions and Turkish Experiences (Governance and Change in the Global Era)

13120.00 руб.*

E. Fuat Keyman, Ahmet Icduygu

Citizenship in a Global World: European Questions and Turkish Experiences (Governance and Change in the Global Era)

At the beginning of a new millennium, Turkey finds itself at a critical juncture in its democratic evolution. This momentous event has been precipitated by its desire to enter into the European Union and the recent financial crisis it has faced, both of which have fuelled the need for the creation of a strong, democratic Turkey. This book combines an analysis of social, political and economic determinants of Turkish politics with an exploration of the different dimensions of the republican model of Turkish citizenship, thus providing the reader with a comprehensive account of Turkish modernity and democracy. Consisting of a collection of innovative and influential essays written by prominent scholars, this book gives the reader an historical and sociological understanding of Turkey and adds a new dimension to the ongoing discussion surrounding global citizenship and global identity.
The Arms Trade (World Issues)

2559.00 руб.*

Clive Gifford

The Arms Trade (World Issues)

Tourism Studies and the Social Sciences

13831.00 руб.*

Andrew Holden

Tourism Studies and the Social Sciences

Accusations have been made that tourism studies lacks a theoretical base. Such assertions are often based upon a lack of understanding of the relationship between the academic study of tourism and theories from the social sciences. Tourism Studies and the Social Sciences provides students with a wider understanding of and grounding in the theories of the social sciences that tourism studies have been built upon. Specifically it will examine how the disciplines of economics, politics, geography, sociology, psychology and anthropology have contributed to our understanding of tourism. Extensive cross-referencing between chapters highlights the multidisciplinary nature of much tourism research. The book concludes by describing how the fields of environmental studies, development studies, feminism and ethics that transcend the boundaries of social science disciplines can be applied to tourism. Each chapter includes: * an introductory international case study to...
Criticial Issues in Contemporary China

3372.00 руб.*

Cze Tubilewicz

Criticial Issues in Contemporary China

Critical Issues in Contemporary China offers up-to-date and in-depth coverage of the social, political and economic problems facing contemporary China. It provides students with a comprehensive analysis of a number of key issues including: A· Critical developments in Chinese politics A· The privatization of China's economy and social services A· Regional economic inequalities A· Environmental problems A· Population growth and food security A· Ethnic minorities A· Social change A· Social and economic inequalities A· Cross-strait relations with Taiwan By examining the three interrelated themes of stability, sustainable development and territorial integrity, the contributors raise important questions regarding the Chinese Communist Party's capacity to continue fast paced economic development and maintain the territorial unity of China. Critical Issues in Contemporary China is both accessible and informative with a number of useful pedagogical...
Small Business Management : An Entrepreneurial Emphasis (with CD-ROM and InfoTrac)

17838.00 руб.*

Justin G. Longenecker

Small Business Management : An Entrepreneurial Emphasis (with CD-ROM and InfoTrac)

Book Description Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but howto grow one.

Books in English / Бизнес и экономика / Отрасли и Профессии



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