Книги. Художественная литература. Учебники и пособия.

Sally Wyatt, Nod Miller, Peter Senker, Flis Henwood

This text explores the relationship between technology and inequality through social and cultural theory and case studies of the application of ICTs, in particular in media, education and training.

Mark Stefik

Bruce McLaren

This effective book teaches users the fundamental skills and knowledge needed to quickly master and use the Internet. Users get a complete understanding of the concepts behind the Internet as a tool and are provided with Guided Activities to get them actually using it.

Don Tapscott

Most corporate leaders recognize that today's increasingly wired world is dramatically changing the way they conduct business. Only a precious few grasp exactly what this means to their own operations, however, and fewer still have implemented appropriate strategies that put them ahead of the curve. Creating Value in the Network Economy is a collection of 12 essays that originally appeared in the Harvard Business Review and that address this continuing revolution and its potential long-term impacts. Edited by Don Tapscott--whose previous, well-received books include The Digital Economy and Growing Up Digital--it assembles a series of provocative and pragmatic thoughts on the subject by such visionaries as John Hagel, StanDavis, James Moore, and Charles Handy. Divided into three sections, the resultant works address fundamentals as they relate to the shifting nature of corporate value, the evolution of the corporation itself, and the effect all this will have on tomorrow's...

Gerald Corbae, Jakob B. Jensen, Dirk Schneider

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world.

In March 2001, the National Institutes of Health issued the following warning: "The number of Web sites offering health-related resources grows every day. Many sites provide valuable information, while others may have information that is unreliable or misleading." Furthermore, because of the rapid increase in Internet-based information, many hours can be wasted searching, selecting, and printing.This book was created for medical professionals, students, and members of the general public who want to conduct medical research using the most advanced tools available and spending the least amount of time doing so.

Icon Health Publications

In March 2001, the National Institutes of Health issued the following warning: "The number of Web sites offering health-related resources grows every day. Many sites provide valuable information, while others may have information that is unreliable or misleading." Furthermore, because of the rapid increase in Internet-based information, many hours can be wasted searching, selecting, and printing.This book was created for medical professionals, students, and members of the general public who want to conduct medical research using the most advanced tools available and spending the least amount of time doing so.

Anderson Janna Quitney

In the early 1990s, people predicted the death of privacy, an end to the current concept of property, a paperless society, 500 channels of high-definition interactive television, world peace, and the extinction of the human race after a takeover engineered by intelligent machines. Imagining the Internet zeroes in on predictions about the Internet's future and revisits past predictions--and how they turned out. It gives the history of communications in a nutshell, illustrating the serious impact of pervasive networks and how they will change our lives over the next century.

Icon Health Publications

In March 2001, the National Institutes of Health issued the following warning: "The number of Web sites offering health-related resources grows every day. Many sites provide valuable information, while others may have information that is unreliable or misleading." Furthermore, because of the rapid increase in Internet-based information, many hours can be wasted searching, selecting, and printing.This book was created for medical professionals, students, and members of the general public who want to conduct medical research using the most advanced tools available and spending the least amount of time doing so.