Книги. Художественная литература. Учебники и пособия.

Luigi Paganetto

Icon Health Publications

In March 2001, the National Institutes of Health issued the following warning: "The number of Web sites offering health-related resources grows every day. Many sites provide valuable information, while others may have information that is unreliable or misleading." Furthermore, because of the rapid increase in Internet-based information, many hours can be wasted searching, selecting, and printing.This book was created for medical professionals, students, and members of the general public who want to conduct medical research using the most advanced tools available and spending the least amount of time doing so.

Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing...

Ken Haycock, Barbara Edwards, Michelle Dober

Librarians, teachers, and parents can rely on the evaluations and recommendations in this timely guide to the top search engines, subject directories, and portals especially designed for kids. Based on recent research and a thorough review of the literature, this resource explains children?s searching behaviors and describes the kinds of logical thinking, critical evaluation, and search strategies they need to use when doing research on the Web. Beginning with definitions of search engines, subject directories, and portals, the authors explore the elements of a search tool, discuss ownership and documentation, examine the selection and content coverage, look at display and navigation tools, search features, results and rankings. The top twenty recommended search engines and subject directories for kids (including Ask Jeeves for Kids, Cyber Sleuth ? Kids, Homework Planet, KidsClick!, Lycos Zone, Searchopolis, and Yahooligans) are covered in detail, the strengths and...

Icon Health Publications

In March 2001, the National Institutes of Health issued the following warning: "The number of Web sites offering health-related resources grows every day. Many sites provide valuable information, while others may have information that is unreliable or misleading." Furthermore, because of the rapid increase in Internet-based information, many hours can be wasted searching, selecting, and printing.This book was created for medical professionals, students, and members of the general public who want to conduct medical research using the most advanced tools available and spending the least amount of time doing so.

Ron Simpson

The opportunities for musicians to market and sell their music on the Internet have never been greater than they are today. This book levels the playing field by giving every musician the opportunity to promote and sell their music to a global audience. It addresses the various technical issues (Mac and Windows) today's musicians face preparing and uploading their music to a website, and includes details on how they can get the biggest websites to notice their songs. An accompanying CD-ROM provides helpful HTML templates and audio test files (in various web-ready formats) that allow musicians to upload and test web audio files from a free web hosting site, set up e-commerce music sites, and much more. The bible for musicians wishing to take advantage of all of the opportunities the Internet offers for promotion, sale and distribution of music!

Diane Coyle

"This is a wonderfully refreshing read. You've heard the standard stories--the gee-whiz optimism of the technophiles, the pessimism of the neo-luddites. Coyle offers something completely different. Each chapter offers a novel, often unsettling perspective about the future. For sure she will turn out to be wrong about some things--but no matter. This is one of those rare books that force your thoughts out of their usual grooves." -- Paul Krugman, Massachusetts Institute of Technology, author of Pop Internationalism and The Age of Diminished Expectations The Weightless World is the first book to map an economic world that has been turned upside down by digital technology and global business. How will our careers, businesses, and governments change in a world where bytes are the only currency and where the goods that shape our lives--global financial transactions, computer code, and cyberspace commerce--literally have no weight? Addressing such problems as economic inequity and...

Linda D. Koontz

Theodore Roszak

As we devote ever-increasing resources to providing, or prohibiting, access to information via computer, Theodore Roszak reminds us that voluminous information does not necessarily lead to sound thinking. "Data glut" obscures basic questions of justice and purpose and may even hinder rather than enhance our productivity. In this revised and updated edition of The Cult of Information, Roszak reviews the disruptive role the computer has come to play in international finance and the way in which"edutainment" software and computer games degrade the literacy of children. At the same time, he finds hopeful new ways in which the library and free citizens' access to the Internet and the national data-highway can turn computer technology into ademocratic and liberating force. Roszak's examination of the place of computer technology in our culture is essential reading for all those who use computers, who are intimidated by computers, or who are concerned with the...

Jerome Armstrong, Markos Moulitsas

Crashing the Gate is a shot across the bow at the political establishment in Washington, DC and a call to re-democratize politics in America. This book lays bare, with passion and precision, how ineffective, incompetent, and antiquated the Democratic Party establishment has become, and how it has failed to adapt and respond to new realities and challenges. The authors save their sharpest knives to go for the jugular in their critique of Republican ideologues who are now running--and ruining--our country. Written by two of the most popular political bloggers in America, the book hails the new movement--of the netroots, the grassroots, the unorthodox labor unions, the maverick big donors--that is the antidote to old-school politics as usual. Fueled by advances in technology and a hunger for a more authentic and populist democracy, this broad-based movement is changing the way political campaigns are waged and managed. A must-read book for anyone with an interest in the future of...