Книги. Художественная литература. Учебники и пособия.

Dennis Redmond

Book DescriptionEvolving rapidly from the movie screen to the television screen to the computer screen, video culture has blossomed from its origins as an obscure spin-off of the 1960s Anglo-American media culture into one of the leading art forms of thelate twentieth century. And as such, video culture has grown from being the dominion of small but dedicated cult followings to becoming a near mainstream cinematic interest. The World Is Watching: Video as Multinational Aesthetics, 1968?1995 explores the origins and implications of this powerful visual medium which crosses national, cultural, and political boundaries to present provocative tales of the highest quality. Dennis Redmond's probing study is rooted in close readings of three stylish and highly successful video efforts?The Prisoner (1967), The Decalogue (1988), and Neon Genesis: Evangelion (1995). Irish director and star Patrick McGoohan's classic science fiction vision, The Prisoner, established many of the...

Bernard-Henri Levy

What does it mean to be an American, and what can America be today? To answer these questions, celebrated philosopher and journalist Bernard-Henri LA?A©vy spent a year traveling throughout the country in the footsteps of another great Frenchman, Alexis de Tocqueville, whose Democracy in America remains the most influential book ever written about our country. The result is American Vertigo, a fascinating, wholly fresh look at a country we sometimes only think we know. From Rikers Island to Chicago mega-churches, from Muslim communities in Detroit to an Amish enclave in Iowa, LA?A©vy investigates issues at the heart of our democracy: the special nature of American patriotism, the coexistence of freedom and religion (including the religion of baseball), the prison system, the “return of ideology” and the health of our political institutions, and much more. He revisits and updates Tocqueville’s most important beliefs, such as the dangers posed by...

Even though remittances account for billions of dollars annually and are now critical to the survival of the families of millions of migrant workers and to the health of many national economies, little has been done to use this channel to provide the poor with more financial options to benefit their families and local communities. Drawing on survey evidence, case studies, and cross-country and cross-region comparisons, Beyond Small Change examines the phenomenon in hopes of contributing to international understanding of remittances, promoting better policies and practices in this area, and turning migrant workers' hard-won resources into a source of development for their homelands. Although the book emphasizes Latin America and the Caribbean, chapters also examine Europe, the Middle East, and Asia, making the book's policy recommendations applicable around the world.

Lawrence L. Steinmetz, William T. Brooks

Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than YourCompetitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople." --Bill Scales, CEO, Scales Industrial Technologies,Inc. "As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, 'business is a game of margins . . . not a game of volume!'" --John K. Harris, CEO, JK Harris & Company, LLC "If you live and die on price, this book could be your only lifeline." --Tom Reilly, CSP, author of Value-Added Selling and Crush Price Objections ...

Robin L. Einhorn

For all the recent attention to the slaveholding of the founding fathers, we still know remarkably little about the influence of slavery on American politics. American Taxation, American Slavery tackles this problem in a new way. Rather than parsing the ideological pronouncements of charismatic slaveholders, it examines the concrete policy decisions that slaveholders and non-slaveholders made in the critical realm of taxation. The result is surprising—that the enduring power of antigovernment rhetoric in the United States stems from the nation’s history of slavery rather than its history of liberty. A‚A A‚A A‚A A‚A A‚A A‚A A‚A A‚A A‚A A‚A A‚A We are all familiar with the states’ rights arguments of proslavery politicians who wanted to keep the federal government weak and decentralized. But here Robin Einhorn shows the deep, broad, and continuous influence of slavery on this idea in American politics. From the earliest colonial times right up...

Eleanor Lerman

Book Description Eleanor Lerman, whose last collection, The Mystery of Meteors (2001), was named by Library Journal as "Best of Poetry, 2001," returns with a dazzling, funny, and seriously mature new book. In Our Post-Soviet History Unfolds, Lerman boldly wrests contemporary mysticism from a hard-knock New York Jewish consciousness. She's a solid witness to the 1960s, Cold War, Vietnam, sexual revolution, and drugs. However, in her favor, she's traveled through baby boomer irony, bought the T-shirt, and found her way back. Eleanor Lerman has been nominated for a National Book Award, received the inaugural Juniper Prize, and was the recipient of a fiction grant from the New York Foundation for the Arts. She is alifelong New Yorker.

Amit Chaudhuri

James B. Twitchell

Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rater than risk losing market share. Branded Nation uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking in U.S. News & World Rport; and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our cultur. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our...

George Yudice

Book DescriptionThe Expediency of Culture is a pioneering theorization of the changing role of culture in an increasingly global world. George Yudice explores critically how groups ranging from indigenous activists to nation-states to nongovernmental organizations have all come to see culture as a valuable resource to be invested in, contested, and used for varied sociopolitical and economic ends. Through a dazzling series of illustrative studies, Yudice challenges the Gramscian notion of cultural struggle for hegemony and develops instead an understanding of culture where cultural agency at every level is negotiated within globalized contexts dominated by the active management and administration of culture. He describes a world where "high" culture (such as the Guggenheim Museum in Bilbao, Spain) is a mode of urban development, rituals and everyday aesthetic practices are mobilized to promote tourism and the heritage industries, and mass culture industries comprise...

Richard Fletcher, Jim Bell, Rod McNaughton

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm?s current E-business activities when their focus is on the global as opposed to being primarily on the domestic market.