Книги. Художественная литература. Учебники и пособия.

John Minns

Minns argues that the industrial transformations of Mexico, South Korea and Taiwan were based on the existence of powerful developmentalist states in each. It explores the origins of such states and their dynamics and connects the form of autonomy they enjoy within their countries to the policies they pursue. However, these so-called economic 'miracles' have not and, it is suggested here, cannot continue indefinitely. The causes of the decline of the developmentalist state are already present at its birth.

Michael D'Antonio

THIS BOOK IS NEITHER LICENSED NOR SPONSORED BY THE HERSHEY COMPANY. Hershey. The name means chocolate to America and the world, but as Michael D'Antonio reveals, it also stands for an inspiring man and a uniquely successful experiment n community and capitalism that produced a business empire devoted to a higher purpose. One of the twentieth century's most eccentric and idealistic titans of industry, Milton S. Hershey brought affordable milk chocolate to America, creating and hen satisfying the chocoholic urges of millions. He pioneered techniques of branding, mass production, and marketing, and gained widespread fame as the Chocolate King. But as he developed massive factories, Cuban sugar plantations, and a vacationwonderland called Hershey Park, M.S. never lost sight of a grander goal. Determined that his wealth produce a lasting legacy, he tried to create perfect places where his workers could live, perfect schools for their children, and a perfect...

Suze Orman

Spencer Johnson

A Timely Gift From the Author of Who Moved My Cheese? Spencer Johnson, M.D. Dr. Spencer Johnson’s stories of timeless, simple truths have changed the work and lives of millions of readers around the world. Now comes an insightful new tale of inspiration and practical guidance for these turbulent times. The Present The Present is the best gift you can receive because it makes you happy and successful! Whether it means … • Having peaceof mind and feeling more alive; or • Being more productive and more prosperous; or • Finding whatever is important to you and to those you work and live with. The Present The Gift that Makes You Happy and Successful at Workand in Life For over two decades, Spencer Johnson has been inspiring and entertaining millions with his simple yet insightful stories of work and life that speak directly to the heart and soul. The Present is an engaging story of a young...

Art Feinglass

Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including: news releases press kits brochures newsletters annual reports direct mail advertising the internet special events A...

Peter F. Drucker, Joseph A. Maciariello

"The Effective Executive in Action: A Journal for Getting the Right Things Done" is a journal based on Peter F.Drucker's classic and preeminent work on management and effectiveness - The Effective Executive. Here Drucker and Maciariello provide executives, managers, and knowledge workers with a guide to effective action - the central theme of Drucker's work. The authors take more than one hundred readings from Drucker's classic work, update them, and provide provocative questions to ponder and actions to take in order to improve your own work. Also included in this journal is a space for you to record your thoughts for later review and reflection. "The Effective Executive in Action: A Journal for Getting the Right Things Done" will teach you how to be a better leader and how to lead according to the five main pillars of Drucker's leadership philosophy.

R. Glenn Hubbard, Anthony P. O'Brien

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Jeffrey L. Rodengen

In the last 95 years, rapid advances in aviation technology have fundamentally changed the way we live, work, and wage war, and the Cessna Aircraft Company has helped forge the way. From the company's first single seat monoplane, handmade in 1916, to the new Citation Mustang, Cessna has grown into the world s largest general aviation manufacturer, delivering 1,239 aircraft in 2006. This fully updated third edition chronicles Cessna's extraordinary history, with information on Cessna's newest models and a foreword written by academy award nominated actor and aviation enthusiast Harrison Ford.

Richard Florida

The most valued workers today are what the economist Richard Florida calls the Creative Class, skilled individuals ranging from money managers to make-up artists, software programmers to steady-cam operators who are in constant demand around the world. Florida's bestselling The Rise of the Creative Class identified these workers as the source of economic revitalization in American cities. In that book, he shows that investment in technology and a civic culture of tolerance (most-often marked by the presence of a large gay community) are the key ingredients to attracting and maintaining a local creative class. In The Flight of the Creative Class, Florida expands his research to cover the global competition to attract the Creative Class. The United States was, up until 2002, the unparalleled leader in creative capital. But several key events -- the Bush administrations emphasis on smokestack industries, heightened security concerns after 9/11 and the growing cultural divide between...

Max Edison

At this very moment your bank, your insurance company, your credit card issuer and other financial vampires are slowly, secretly driving you into debt with hidden fees, seemingly incosequential charges and blood-sucking interest rates. Now, Max Edison exposes the trickes of these economic parasites and show you how to beat them at their own game.