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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Selling the Dream : Why Advertising Is Good Business

2704.00 руб.*

John Hood

Selling the Dream : Why Advertising Is Good Business

Book DescriptionThe process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are intextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democractic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial...
Internet Marketing for Private Investigators: Advertising and Promoting Your Private Detective Agency Online Using a Website, Google, Facebook, YouTube, ... Search Engine Optimization (SEO), and More!

2095.00 руб.*

Nick Holliday

Internet Marketing for Private Investigators: Advertising and Promoting Your Private Detective Agency Online Using a Website, Google, Facebook, YouTube, ... Search Engine Optimization (SEO), and More!

Warning: Internet Marketing for Private Investigators doesn't contain fluff, filler, or philosophical musings on marketing. So if that's what you're looking for, you're in the wrong place. What you will find is a supremely practical click-by-click guide to advertising your practice online. But don't be fooled, this book still packs a powerful punch and your bottom line will show it.
The One Show Annual V24 (One Show)

7062.00 руб.*

The One Club

The One Show Annual V24 (One Show)

Book Description Widely regarded as the most comprehensive compendium of today’s most creative advertising, The One Show Annual sets the industry standard. Beautifully produced, big (500 pages) and in full color, the volume showcases allthe winners from advertising’s most prestigious international awards shows. Commentary from the creative teams that won the gold, silver, and bronze awards complements the images. Categories include Print, Design, Integrated Branding, Television and Radio.
Advertising Myths: The Strange Half-Lives of Images and Commodities (International Library of Sociology)

3691.00 руб.*

Anne M. Cronin

Advertising Myths: The Strange Half-Lives of Images and Commodities (International Library of Sociology)

Book DescriptionAdvertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a "matrix of transformation" that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of "circuits of belief" that flow between practitioners, clients, regulators, consumers and academics.
Advertising & Marketing (Influence and Persuasion)

2557.00 руб.*

Clive Gifford

Advertising & Marketing (Influence and Persuasion)

Brand New Brand Thinking: Brought to Life by 11 Experts Who Do

1330.00 руб.*

Merry Baskin, Mark Earls

Brand New Brand Thinking: Brought to Life by 11 Experts Who Do

The way the advertising industry operates has changed vastly in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books and at conferences. "Brand New Brand Thinking" is for all those who feels they are missing out on the latest branding debates on theory and best practice. Afollow-up to the seminal Account Planning Group branding bestseller "Understanding Brands," this book pulls together contributions from 11 of the world?s leading advertising and branding authorities into one unique volume, covering everything from the branding fundamentals to key cutting-edge developments. Each chapter is written by an outspoken expert with a new perspective on the traditional themes of strategy, research, creativity and collaboration. Topics debated include: ...
The Irish Job and Other True Stories from the World of Advertising

1925.00 руб.*

Peter Eaton

The Irish Job and Other True Stories from the World of Advertising

Book DescriptionPeter Eaton, in his successful career, has worked as a graphic designer, art director, illustrator and as an interior designer for some of the most prestigious names in the world, and is the winner of numerous international awards in design and advertising. Peter decided that a career in advertising was more challenging than the relatively calmer waters of design and joined a young ad agency where his skills soon propelled him to the position of creative director at the age of 22, reported by AdWeek as one of the youngest ever. Eventually Peter relocated to New York, working for blue-chip ad agencies in New York and Los Angeles then finally returning to New York in 1993. He joined a boutique ad agency and finally set up his own agency with Steve Means, British American Design, in 1999. "Why did I write this book?" When asked Peter always says that his friends were becoming tired of the same after-dinner stories and they all said perhaps he should write them all down,...
Internet Marketing for Architects: Advertising and Promoting Your Architectural Firm Online Using Google, Facebook, YouTube, LinkedIn, Search Engine Optimization ... Click-by-Click Guide Book for an Architect!

2061.00 руб.*

Nick Holliday

Internet Marketing for Architects: Advertising and Promoting Your Architectural Firm Online Using Google, Facebook, YouTube, LinkedIn, Search Engine Optimization ... Click-by-Click Guide Book for an Architect!

Internet Marketing for Architects reveals how your business can take advantage of the revolution in local marketing on the internet. You won't find academic ramblings on marketing theory in this book. What you will find is click-by-click advice on how architecture firms can leverage the internet to become more profitable.
Professional Internet Advertising for Non Profits and Charitable Organizations Handbook (World Strategic and Business Information Library)

10913.00 руб.*

Ibp Usa

Professional Internet Advertising for Non Profits and Charitable Organizations Handbook (World Strategic and Business Information Library)

Professional Internet Advertising for Non Profits and Charitable Organizations Handbook
The Little Book of Business Cards : Successful Designs and How to Create Them

2177.00 руб.*

David E. Carter

The Little Book of Business Cards : Successful Designs and How to Create Them

Book Description The business card has taken on a new level of importance in recent years. In an age where the business letter has been replaced by email, the personal contact evoked by a business card is more crucial than ever. Your card is often the one item taken away from a meeting, defining how people view your business long after any face-to-face meeting has faded from memory. Whether you're a businessperson trying to develop your own letterhead set or a graphic designer trying to come up with that next great idea, your challenge is to communicate the "look and feel" of your company in the space your card and letterhead allows. The Little Book of Business Cards presents an unparalleled source of inspiration. In these pages, David E. Carter has gathered more than 260 representative examples of effective business cards and matching letterhead sets. Learn how to get the most from your choice of fonts, color, size, layouts, and logos -- and even what to do when you...


Books in English / Бизнес и экономика / Реклама

 

 

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