Книги. Художественная литература. Учебники и пособия.

John Hood

Book DescriptionThe process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are intextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democractic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial...

Nick Holliday

Warning: Internet Marketing for Private Investigators doesn't contain fluff, filler, or philosophical musings on marketing. So if that's what you're looking for, you're in the wrong place. What you will find is a supremely practical click-by-click guide to advertising your practice online. But don't be fooled, this book still packs a powerful punch and your bottom line will show it.

The One Club

Book Description Widely regarded as the most comprehensive compendium of today’s most creative advertising, The One Show Annual sets the industry standard. Beautifully produced, big (500 pages) and in full color, the volume showcases allthe winners from advertising’s most prestigious international awards shows. Commentary from the creative teams that won the gold, silver, and bronze awards complements the images. Categories include Print, Design, Integrated Branding, Television and Radio.

Anne M. Cronin

Book DescriptionAdvertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a "matrix of transformation" that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of "circuits of belief" that flow between practitioners, clients, regulators, consumers and academics.

Clive Gifford

Merry Baskin, Mark Earls

The way the advertising industry operates has changed vastly in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books and at conferences. "Brand New Brand Thinking" is for all those who feels they are missing out on the latest branding debates on theory and best practice. Afollow-up to the seminal Account Planning Group branding bestseller "Understanding Brands," this book pulls together contributions from 11 of the world?s leading advertising and branding authorities into one unique volume, covering everything from the branding fundamentals to key cutting-edge developments. Each chapter is written by an outspoken expert with a new perspective on the traditional themes of strategy, research, creativity and collaboration. Topics debated include: ...

Peter Eaton

Book DescriptionPeter Eaton, in his successful career, has worked as a graphic designer, art director, illustrator and as an interior designer for some of the most prestigious names in the world, and is the winner of numerous international awards in design and advertising. Peter decided that a career in advertising was more challenging than the relatively calmer waters of design and joined a young ad agency where his skills soon propelled him to the position of creative director at the age of 22, reported by AdWeek as one of the youngest ever. Eventually Peter relocated to New York, working for blue-chip ad agencies in New York and Los Angeles then finally returning to New York in 1993. He joined a boutique ad agency and finally set up his own agency with Steve Means, British American Design, in 1999. "Why did I write this book?" When asked Peter always says that his friends were becoming tired of the same after-dinner stories and they all said perhaps he should write them all down,...

Nick Holliday

Internet Marketing for Architects reveals how your business can take advantage of the revolution in local marketing on the internet. You won't find academic ramblings on marketing theory in this book. What you will find is click-by-click advice on how architecture firms can leverage the internet to become more profitable.

Ibp Usa

Professional Internet Advertising for Non Profits and Charitable Organizations Handbook

David E. Carter

Book Description The business card has taken on a new level of importance in recent years. In an age where the business letter has been replaced by email, the personal contact evoked by a business card is more crucial than ever. Your card is often the one item taken away from a meeting, defining how people view your business long after any face-to-face meeting has faded from memory. Whether you're a businessperson trying to develop your own letterhead set or a graphic designer trying to come up with that next great idea, your challenge is to communicate the "look and feel" of your company in the space your card and letterhead allows. The Little Book of Business Cards presents an unparalleled source of inspiration. In these pages, David E. Carter has gathered more than 260 representative examples of effective business cards and matching letterhead sets. Learn how to get the most from your choice of fonts, color, size, layouts, and logos -- and even what to do when you...