Книги. Художественная литература. Учебники и пособия.

Peter Eaton

Book DescriptionPeter Eaton, in his successful career, has worked as a graphic designer, art director, illustrator and as an interior designer for some of the most prestigious names in the world, and is the winner of numerous international awards in design and advertising. Peter decided that a career in advertising was more challenging than the relatively calmer waters of design and joined a young ad agency where his skills soon propelled him to the position of creative director at the age of 22, reported by AdWeek as one of the youngest ever. Eventually Peter relocated to New York, working for blue-chip ad agencies in New York and Los Angeles then finally returning to New York in 1993. He joined a boutique ad agency and finally set up his own agency with Steve Means, British American Design, in 1999. "Why did I write this book?" When asked Peter always says that his friends were becoming tired of the same after-dinner stories and they all said perhaps he should write them all down,...

This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

Anne M. Cronin

Book DescriptionAdvertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a "matrix of transformation" that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of "circuits of belief" that flow between practitioners, clients, regulators, consumers and academics.

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Michael Newman

This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.

Larry Elin

Kim Bartel Sheehan

Book Description "This is an important book for those contemplating entering the advertising field as professionals. The book exposes readers to the issues that most professionals will likely confront in this highly volatile, often controversial, industry. Most importantly Bartel Sheehan provides logical, concise arguments exposing multiple perspectives that will help those new to the advertising industry better understand both sides of a number of complex issues." --Chris Cakebread, Boston University ...

This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

Jae K. Shim

Book Description A must-read for financial professionals and serious investors alike, this one-stop resource offers valuable insight into complex and fast-changing financial markets and advisory markets. It provides in-depth coverage of all the topics key to personal finance, including record-keeping, present and future value in investing, financial career planning, educational planning, cash management, consumer credit, housing, insurance, investment choices, retirement planning, estate planning, tax issues and much more. Packed with helpful tips and lessons, this comprehensive handbook will help professional investors in advising customers as well as provide relevant, cutting-edge information for independent investors.

Kathy Kleidermacher

Book Description Market more successfully?with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy?for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you?and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big ; 19 words for authentic ; 27 words for clean ; 46 words for money ; and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that...