Книги. Художественная литература. Учебники и пособия.

Александр Снопков, Павел Снопков, Александр Шклярук

Представляемая читателям иллюстрированная история русского торгово-промышленного плаката впервые демонстрирует широкому кругу любителей более пятисот избранных графических произведений. На настоящий момент это самое полное издание отечественного торгового плаката. Учитывая большой объем отобранного для публикации иллюстративного материала и интересы современного читателя, авторы разделили книгу на главы по историческим периодам и изложили во вступительном очерке краткую характеристику каждому этапу развития плакатной торгово-промышленной рекламы. Вместе с тем авторы понимают, что за пределами книги остался ряд интересных произведений и во вступительном тексте и в иллюстрациях удалось отразить не все особенности формирования отечественной рекламы. Создание книги стало ответом на огромный интерес, который был проявлен к публикациям издательства "Контакт-Культура", посвященным рекламному плакату. Последние годы значительно дополнили знания об отечественной рекламе и ее выдающихся...

Book DescriptionPut Your Business Online - How to Create and Promote a Successful, Low-Cost Website This book is ideal for small businessmen, entrepreneurs and REALTORS. It is a complete guide that describes everything you need to know, from start to finish, to achieve a successful online business. The book's "step-by-step" structure leads you to a low-cost Website and affordable traffic generators that target your specific audience. It is an invaluable resource for anyone on a tight budget who wishes to market products or services on the Internet. The book is packed with "real world" information, tips and secrets that will save you hundreds of dollars and frustrating setbacks. Rather than stumbling about, readers will jumpstart their success by benefiting from years of experience and countless hours of research. Even if you already have a Website, learn how to enhance your Website and multiply sales for little or no cost. Written in plain English for non-techies, the...

Examines Fields Of Advertising Employment, Advertising Letters, House Publications, Technical And Trade Paper Advertising, Mail-Order Advertising, Law An Advertising Man Should Know, And How To Enter The Practical Field.

Stephen W. Marshall, Marilyn S. Roberts

The research contained in this book contributes to the theoretical and practical knowledge of message strategies and the executional devices used in U.S. television advertising. Using rigorous content analysis, the authors investigated characteristics of commercials from among EFFIE Award winners of 1999 through 2004-advertising originating from "effective" campaigns. This work contributes to advertising research by examining the predictive congruency of the FCB advertising planning grid (see below) with message strategies found in EFFIE commercials; overall EFFIE commercial message strategy and tactic relationships; and content analysis methodology relative to improving objectivity and assessing reliability. This study focuses on producing a benchmark for comparison studies examining differences in message strategies across cultures. The research herein provides a methodological framework for producing comparative studies examining television commercials and other video content...

Jason Chambers

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Aspatore Books

Book DescriptionAdvertising & Marketing Law is an authoritative, insider's perspective on the ins and outs of one of today?s most dynamic fields of law. Featuring chairs and senior partners from some of the nation?s leading firms, this book is a guide for advertisers, ad agencies, and their attorneys on how to successfully achieve creative objectives while staying within legal boundaries. Covering a wide array of topics ranging from trademark and copyright issues to structuring talent and licensing agreements, these authorities offer practical and adaptable strategies for creating successful ad campaigns, as well as protecting against potential lawsuits and defending them when they arise. From the nuts and bolts of false advertising claims to issues relating to new technology and privacy, the authors walk readers through the most significant legal matters in advertising today. With a wealth of sample agreements, legal checklists, and indispensable insight gained from...

Catherine Turner

Barry J. Farber

Book DescriptionThe world of sales is not what it used to be. Customers are more sophisticated-they demand not only quality products, but beyond-the-call-of-duty customer service and ongoing relationships as well. Today's sales professional must demonstrate honesty and integrity and reach a high level of competency in building rapport and understanding the customer's needs and wants. Superstar Sales Secrets is a comprehensive guidebook for beginners as well as a concise reference for the seasoned pro. Itcuts away all the fluff and "theory" of selling and gets right down to the core skills that every salesperson needs to know. This revised edition covers every step in the sales cycle, from staying motivated to prospecting for new business, making powerful presentations to the follow-up after the sale, and taking advantage of today's technologies to building stronger relationships with customers.

Christian Lasin

In Zeiten gesattigter Markte und Informationsuberflutung wird es immer schwieriger Konsumenten zielgerichtet im Rahmen von Werbung zu erreichen. Durch die hohe Auslastung der so genannten alten Medien, werden die neuen Medien immer haufiger genutzt. Zeitgleich ruckt der subliminale Wahrnehmungsbereich und die Einstellungsanderung, also die Below-the-Line-Kommunikation, in den Fokus der Werbegestalter. Diese Entwicklungen vereinen sich im In-Game-Advertising. In dieser Arbeit wird das In-Game-Advertising als Instrument der Below-the-Line-Kommunikation mit seinen Grundlagen, der Wirkungsweise und anschaulichen Fallbeispielen dargestellt.

Michel Chevalier, Gerald Mazzalovo

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.