Книги. Художественная литература. Учебники и пособия.

Examines Fields Of Advertising Employment, Advertising Letters, House Publications, Technical And Trade Paper Advertising, Mail-Order Advertising, Law An Advertising Man Should Know, And How To Enter The Practical Field.

Chetan Sharma

Praise for Mobile Advertising "This is a remarkably insightful book, and I strongly recommend it to anyone who needs to really understand the role of the mobile platform in advertising." ?Ron Elgin, Chairman and CEO, DDB Worldwide Communications Group "The authors of this book have prepared a blueprint to exploit the global opportunity of mobile advertising. The book is practical, clearly written, and very detailed." ?Dr. Young–Chu Cho, President and CEO, KTF, and board member, GSM Association "Very rarely do books like this offer equal value to both advertising buyers and sellers, but Mobile Advertising is a wonderful primer on the mobile landscape and advertising opportunity from both perspectives. Its completeness and clarity makes it an essential resource for any company or person looking to help pioneer or participate in this emerging category." ?Chamath Palihapitiya, Vice President, Facebook "As mobile emerges as the last true individual ?channel,?...

Frederic P. Miller

The Advertising Standards Authority (ASA) is the self-regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British Government, but by a levy on the advertising industry. Its role is to "regulate the content of advertisements, sales promotions and direct marketing in the UK" by investigating "complaints made about ads, sales promotions or direct marketing", and deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" and that "no marketing communication should mislead, or be likely to mislead, by...

Peter Eaton

Book DescriptionPeter Eaton, in his successful career, has worked as a graphic designer, art director, illustrator and as an interior designer for some of the most prestigious names in the world, and is the winner of numerous international awards in design and advertising. Peter decided that a career in advertising was more challenging than the relatively calmer waters of design and joined a young ad agency where his skills soon propelled him to the position of creative director at the age of 22, reported by AdWeek as one of the youngest ever. Eventually Peter relocated to New York, working for blue-chip ad agencies in New York and Los Angeles then finally returning to New York in 1993. He joined a boutique ad agency and finally set up his own agency with Steve Means, British American Design, in 1999. "Why did I write this book?" When asked Peter always says that his friends were becoming tired of the same after-dinner stories and they all said perhaps he should write them all down,...

John J. Burnett

The One Club

Book Description The One Show Annual continues to be the most far-reaching collection of today’s creative advertising, and the one that sets the industry standard. Beautifully produced, big (555 pages) and in full color, it showcases all the winners from advertising’s most prestigious international award shows. This year, Volume 25 features three important and fabulous new elements: the “Innovative Marketing” category honors innovative work and untraditional thinking and branding. The “Patrick Kelly Scholarship” recognizes the creative daring of the next generation. And the “Advertiser of the Year” celebrates the company that has shown the most groundbreaking work. The competition categories include Print, Design, Integrated Branding, Television, and Radio.

Lexisnexis

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Ronald Lane, Karen King, Tom Russell

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Ibp Usa

Professional Internet Advertising for Non Profits and Charitable Organizations Handbook

Mario Pricken

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals-namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." Adweek Unraveling the creative process behind sme of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter hghlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens ofnew examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.