Книги. Художественная литература. Учебники и пособия.

Michel Chevalier, Gerald Mazzalovo

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.

The One Club

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Ibp Usa

Professional Internet Advertising in the US for Foreign Business Executives Handbook

A. D. Farbey

A comprehensive handbook that takes the reader step-by-step through the planning and implementation of a successful advertising campaign. How to Produce Successful Advertising discusses every stage of the advertising process and this fully updated thirdedition will also include extensive coverage of advertising on the Internet. The book divides into the following sections: strategy; developing the most effective massage; planning and targeting; space buying and advertisement production; evaluation andbudgeting suppliers and agencies.Complete with advice on how to make the most of any advertising budget, How to Produce Successful Advertising is aimed at those who use advertising and who require insight into the day-to-day practice of producing advertisements and planning them skillfullyPart of the Marketing in Action Series

Jacqueline Johnson

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Kim Bartel Sheehan

Book Description "This is an important book for those contemplating entering the advertising field as professionals. The book exposes readers to the issues that most professionals will likely confront in this highly volatile, often controversial, industry. Most importantly Bartel Sheehan provides logical, concise arguments exposing multiple perspectives that will help those new to the advertising industry better understand both sides of a number of complex issues." --Chris Cakebread, Boston University ...

Book DescriptionPut Your Business Online - How to Create and Promote a Successful, Low-Cost Website This book is ideal for small businessmen, entrepreneurs and REALTORS. It is a complete guide that describes everything you need to know, from start to finish, to achieve a successful online business. The book's "step-by-step" structure leads you to a low-cost Website and affordable traffic generators that target your specific audience. It is an invaluable resource for anyone on a tight budget who wishes to market products or services on the Internet. The book is packed with "real world" information, tips and secrets that will save you hundreds of dollars and frustrating setbacks. Rather than stumbling about, readers will jumpstart their success by benefiting from years of experience and countless hours of research. Even if you already have a Website, learn how to enhance your Website and multiply sales for little or no cost. Written in plain English for non-techies, the...

Helen Edwards

Book DescriptionBrands are at a crossroads. Today?s marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees alike. These are the brands with the imagination to stand for something rather than just following the latest consumer whim, the brands with a burning inner fire and the courage to live by their beliefs. Passionbrands not passive brands. Creating Passionbrands is based on extensive original research and interviews with the visionaries and leaders behind 40 belief-led brands including Google, Innocent, Camper, Emirates and The Co-operative Bank. The authors isolate the five big factors that make these brands different: ? they have something important to say about modern life; ? they act out of deeply held beliefs, not the latest focus-group findings; ? they are good at something that?s good for people ? and...

John J. Burnett

Godfrey Harris, Gregrey J. Harris