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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Public Relations



Книги этого раздела

Sticks and Stones

1288.00 руб.*

Larry Weber

Sticks and Stones

"Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization?s most important assets." —Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School "In Sticks and Stones, Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever–changing environment. Corporate leaders would be wise to embrace his counsel." —Ron Sargent, Chairman and CEO, Staples, Inc. "Businesses no longer control their brands. At best, they can influence the communities of constituents who debate,...
Strategies for Public Management Reform, Volume 13 (Research in Public Policy Analysis and Management)

13492.00 руб.*

Lawrence Jones

Strategies for Public Management Reform, Volume 13 (Research in Public Policy Analysis and Management)

Book DescriptionThis book is unique in that it explores public sector reform from a strategic management perspective. The authors whose work is represented in the book examine seven strategies for public management reform: (1) increases in accountability, (2) decentralization and delegation of authority and responsibility for decision making and management, (3) application of information technology to improve management and responsiveness of governments to citizens, (4) developing and improving management control systems in the public sector, (5) measures to reduce corruption in government, business and society, (6) development and use of performance indicators, and (7) integration of performance measurement and management in public organizations. Authors address the need for and application of various strategies, and impediments to implementation of each strategy. Case analysis is used to derive findings and conclusions.
Successful Persuasion: I saw it on the Radio

1579.00 руб.*

Gerry Borreggine

Successful Persuasion: I saw it on the Radio

Successful Persuasion is for anyone who is interested in increasing their own ability to communicate persuasively. Be it the businessman in the boardroom, the preacher on the pulpit, or the mother sitting in the back row of the PTA meeting - all would benefit significantly if they could only present themselves, and their ideas, in a more convincing fashion. Successful Persuasion takes the reader through a series of lessons that are succinctly stated, yet eloquently written. The reader will be delighted with the information contained and equally entertained by the light-hearted tone and quick pace of this book.
Surviving 60 Minutes and the Other News Magazine Shows

4280.00 руб.*

James E. Lukaszewski

Surviving 60 Minutes and the Other News Magazine Shows

Television news magazines have become the principal new force in television news. The reasons for their success and the prediction that their power will continue for some time are supported by the three most crucial aspects of any successful commercial broadcast venture: audience acceptance, advertising acceptance, and profitability. But the story of the power of these programs goes even farther and the news magazine format is here for the foreseeable future. Jim Lukaszewski shares lessons, insights, and response/preparation strategies for the organization approached by investigative news magazine producers along with two unique flowcharts, Preparing for the Crucial Interview and Dealing With the Impact of the Broadcast, which describe the steps the program producer follows as production proceeds and offer appropriate target responses to each.
Targeting the Message: A Receiver-Centered Process for Public Relations Writing

3294.00 руб.*

William Thompson

Targeting the Message: A Receiver-Centered Process for Public Relations Writing

The Corporate Brand

1640.00 руб.*

Nicholas Ind

The Corporate Brand

The Essential Public Manager (Public Policy Andmanagement)

5942.00 руб.*

Christopher Pollitt

The Essential Public Manager (Public Policy Andmanagement)

Book DescriptionThis is a new kind of book on public management. Using conversations, cases and original sources, it engages, in a challenging and amusing way, with the key themes and problems of the field. After writing many conventional books and articles Christopher Pollitt has turned to this novel approach in order to offer students, teachers and practitioners alike a refreshing introduction to both the 'classic' and the most fashionable issues in public management. The book provides a vigorous overview of such crucial topics as the differences and similarities between public and private sector management, the nature of the 'New Public Management', the development of networks and partnerships, the impacts of politics and citizen participation on public administration, changes in the ethics and value climate for public servants, and the fundamental question of what kind of advice academics can (and cannot) offer to practising managers. It is international in its scope and...
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

1323.00 руб.*

Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen

The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

The New PR Toolkit: Strategies for Successful Media Relations

6862.00 руб.*

Deirdre Breakenridge, Thomas J. Deloughry, Tom DeLoughry

The New PR Toolkit: Strategies for Successful Media Relations

Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today's most creative public relations work.
The New Public Service: Serving, Not Steering

2509.00 руб.*

Janet Vinzant Denhardt, Robert B. Denhardt

The New Public Service: Serving, Not Steering

The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

982.00 руб.*

David Meerman Scott

The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.
The PR Bible for Community Theatres

3770.00 руб.*

Chris Mackowski

The PR Bible for Community Theatres

The PR Bible for Community Theatres offers a nuts-and-bolts approach to public relations and marketing with a focus on the unique challenges faced by community theatres or any community-based arts group.
The Public Relations Writer's Handbook

4203.00 руб.*

Merry Aronson, Don Spetner

The Public Relations Writer's Handbook

The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

6639.00 руб.*

David Yale, Andrew Carothers

The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists­­--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!
The Unseen Power: Public Relations. a History (Lea's Communication)

2605.00 руб.*

Scott M. Cutlip

The Unseen Power: Public Relations. a History (Lea's Communication)

Показано: 15 книг из 128 (с 106 по 120), всего страниц 9



Books in English / Бизнес и экономика / Public Relations

 

 

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