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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Public Relations



Книги этого раздела

The Voice of Business: Hill & Knowlton and Postwar Public Relations (Luther Hartwell Hodges Series on Business, Society, and the State (Hardcover))

4824.00 руб.*

Karen S. Miller

The Voice of Business: Hill & Knowlton and Postwar Public Relations (Luther Hartwell Hodges Series on Business, Society, and the State (Hardcover))

This Is Pr With Infotrac: The Realities of Public Relations

3306.00 руб.*

Doug Newsom, Judy Vanslyke Turk, Dean Kruckeberg

This Is Pr With Infotrac: The Realities of Public Relations

This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged andprepared!
Toward the Common Good : Perspectives in International Public Relations

4390.00 руб.*

Donn James Tilson, Emmanuel C. Alozie

Toward the Common Good : Perspectives in International Public Relations

Toxic Sludge Is Good for You!: Lies, Damn Lies and the Public Relations Industry

1991.00 руб.*

John Stauber, Sheldon Rampton

Toxic Sludge Is Good for You!: Lies, Damn Lies and the Public Relations Industry

Sure, many of us in this modern world are cynical. The most cynical may even suspect that the news is manipulated and massaged by sponsors, that corporations act in their best interests, that political campaigns are determined not by votes, but by bucks,and that we don't get "all the news that's fit to print" but instead, "all the news that gets the ink". But even the most media-savvy amongst you will be awed by the behind-the-scenes descriptions of the Public Relations industry in action so masterfullydescribed in this book. If you want your eyes to be opened, open them upon the pages of this book. (But remember: there are some very important people counting on you, and they really would prefer that you didn't ever hear about this book, much less buy it.)
Truth and Consequences: How Colleges and Universities Meet Public Crises (American Council on Education Oryx Press Series on Higher Education)

1697.00 руб.*

Jerrold K. Footlick

Truth and Consequences: How Colleges and Universities Meet Public Crises (American Council on Education Oryx Press Series on Higher Education)

When an emotionally charged issue creates a public crisis at a college or university, the institution must be prepared to react swiftly and firmly. Truth and Consequences uses a series of actual case studies to demonstrate how staff members in a number of institutions have responded to situations that required public accountability. The case studies include the following: the indirect costs controversy at Stanford, the integrity of cold fusion research results at the Univ. of Utah, drug raids at the Univ. of Virginia, a Holocaust denial advertisement at Queens College, the prostitution case at Brown, and the firing of Woody Hayes at The Ohio State University. Each study describes the background of the case, tracing it to its flash point. The author drawslessons from each case study to help colleges and universities of any size develop their own effective crisis management policies.
Using Public Relations Strategies to Promote Your Nonprofit Organization

4687.00 руб.*

Ruth Ellen Kinzey

Using Public Relations Strategies to Promote Your Nonprofit Organization

Why Law Enforcement Organizations Fail: Mapping the Organizational Fault Lines in Policing

3415.00 руб.*

Patrick O'Hara

Why Law Enforcement Organizations Fail: Mapping the Organizational Fault Lines in Policing

Book DescriptionWhy Law Enforcement Agencies Fail looks carefully at just that issue. Constant negative headlines call into question the ability of U.S. law enforcement to manage itself effectively in a democratic, diverse society. By analyzing a varietyof cases, the author shows how crises occur regularly along common structural and cultural fault lines in police agencies at every level of government. The exploration of what handicaps the law enforcement agency goes far beyond "bureaucratic bungling" to examine deep-seated structural and cultural elements of organization. Symptoms such as institutional racism, sexual harassment, and racial profiling are seen as outgrowths of structural-cultural characteristics in law enforcement organizations whose power is often independent of larger social forces. Why Law Enforcement Agencies Fail provides tools for spotting malignant individuals, highlighting perverse incentives, isolating and neutralizing deviant cultures, recognizing policy...
Winning Reputations: How to Be Your Own Spin Doctor

3276.00 руб.*

Chris Genasi

Winning Reputations: How to Be Your Own Spin Doctor

Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one.

Показано: 8 книг из 128 (с 121 по 128), всего страниц 9



Books in English / Бизнес и экономика / Public Relations

 

 

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