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Contemporary Strategy Analysis

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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Новые поступления 2010 г.

Contemporary Strategy Analysis

2238.00 руб.*

Robert M. Grant

Contemporary Strategy Analysis

Издательство: Blackwell Publishers
Год издания: 2008
Код ISBN:
Формат:
Страниц: 496
Содержание:
The preeminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with: further consideration of technology and innovation including competition for standards and the role of internet-based strategies; fresh examples of resource-based competitive advantage; an integrated approach to the development and deployment of organizational capability -including the role of knowledge management; additional case illustrations in every chapter; new self-study questions; improved online resources for instructors. Формат: 19 см x 24,5 cм.



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